For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. As Digital Optimization tracking lead, you’ll be responsible for:
The purpose of the Digital Tracking and Optimization Manager will lead performance tracking of digital marketing platforms across the Hurtigruten organization.
This role will collaborate closely with IT, Data, Ecommerce and 3rd party marketing partners in developing frameworks and organized approaches to website tracking and analytics optimizations, digital measurement, user experience improvements, CRM integrations in addition to optimizing data houses and updating current digital tracking systems.
This role is crucial to the success and future growth of the organization and will have the opportunity to learn about many marketing technologies and integrations at a global level.
Requirements for this role:
Ideal experience with the following: Optimizely, Google Optimize, Salesforce Marketing
Cloud, Google Analytics 4
• CMS integration experience working with Contentful
Play your part
Inspire the Adventure
Make tomorrow better
The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business Units — Hurtigruten Expeditions, Hurtigruten Coastal Express and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.
At Hurtigruten Expeditions, we sail guests on adventures to more than 250 destinations across 30+ countries. Through the experience of exploration, we are changing people’s perspectives on what adventure travel looks like while impacting the lives of millions of people.
As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.