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PR Manager

  • Application Deadline: Aug. 31, 2022
  • Stockholm
  • Application Deadline: Aug. 31, 2022
  • Stockholm

Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves. Tiger of Sweden's collections encompass men’s and women’s tailoring, ready-to-wear and accessories. Headquartered in Stockholm, Tiger of Sweden’s collections are sold globally, both online and at over 1,200 retail stores.

Tiger of Sweden is looking for a PR Manager to join the team in Stockholm. As PR Manager you will lead the global brand ambassador program and be responsible for building and maintaining an impactful community around Tiger of Sweden.


  • Drive brand awareness and positioning with a strong focus on key markets
  • Own the global brand ambassador strategy, guidelines and programs
  • Cultivate, build and maintain relationships with key opinion leaders across key markets
  • Develop and execute creative PR and brand ambassador collaborations
  • Manage the brand ambassador program budget
  • Maintain the brand ambassador contact list
  • Manage the buying budget and selection of key styles for seedings in close collaboration with Creative Director
  • Conduct ambassador reportings on a regular basis; analyze and review results to identify key insights and improve strategy
  • Cooperate with the Global Marketing team for more effective coordination and introduction of influencer campaigns on brand channels
  • Support the planning and execution of PR events
  • Maintain close relationship with PR agencies across markets
  • Support the creation and development of tools, assets and press kits

Work with great people

Nicolas Hatzipanagiotou
Store Manager
"Tiger of Sweden is a strong brand with a vision for a better tomorrow. Our history and drive to be at the forefront of fashion mean that we dare to show the way forward."
Nadin Kempel Sigh
Customer Service Manager
"I love working at Tiger of Sweden because there are always new challenges and you are so privileged to work with skilled, competent, funny and passionate colleagues every day."
Rikard Lindstöm
Senior Sales Manager & Team Lead Nordics
"Working with enthusiastic team members and inspiring businesses brings constant energy to the Sales team. If you’re open-minded, join us in expanding our global presence."
Judith Nygård
Product Developer
"As a Product Developer at Tiger of Sweden, you get to challenge yourself and take ownership of your products and there is room to be both creative and organized."

Skills & Requirements

  • > 5 years of PR experience
  • Knowledge of the fashion and lifestyle media landscape
  • Knowledge of and existing relationships with influencers
  • Highly engaged in the fashion industry – culturally aware and up to date with current trends
  • Experience working in a PR role within premium fashion

The position is based in Stockholm at our Head Office. Please don't hesitate to apply submitting CV and Personal Letter in English.

We look forward to your application.

Great Place to Work

  • Career and competence development

  • Friendly working climate

  • Competitive salary

  • Wellness Allowance

  • Hybrid Workplace

About the company

Tiger of Sweden was established in 1903, then redefined in 1993. Today the company continues to evolve.

Tiger's history sways, between golden years and pitch-black prospects, more than once pushed forward by brave people with innovative minds. They all practiced what we call “A Different Cut” – an expression that goes beyond what you can accomplish with fabrics, scissors, threads and stitches. In our world, it’s a state of mind.

It all began in Uddevalla, a small town on the west coast in Sweden. Just over a hundred years later you can find them in stores spread over three continents, plus the ever-growing digital world. The next step is the true internationalization of the brand.

Today Tiger of Sweden is full fashion brand offering everything from smart business wear to jeans for both men and women, including shoes and a wide range of accessories.

For more information please go to www.tigerofsweden.com

Janine Konietzke | Contact Person

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Tiger of Sweden

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