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Head of Campaign sales

Do you have a passion for sales and marketing? Do you want to lead campaign activities of famous brands in an international and multicultural organisation?

Pierce is Europe's largest and fastest growing motorcycle-focused online retailer and pioneers in the industry. We are now looking for a Head of Campaign Sales to join our ride. Pierce is expanding rapidly in all our segments; Offroad/Motocross (MX), Onroad/Motorcycles (MC) and Snowmobiles. Our ambition is to grow faster than what the organic shift from offline to online retail is occurring to further strengthen our leading position for all three brands (24MX, XLMOTO and Sledstore).

One key competitive advantage is that we can offer our customers great products at a great price in our Sales Campaigns. The Campaigns range from big seasonal events like "Black Friday" to daily deals and offerings. We communicate and run the sales campaigns across all of our customer facing channels i.e. Online stores, E-mail and Social Media.


As Head of campaign Sales you are responsible to lead a team that coordinates all activities to launch a successful sales campaign. The team is cross border and currently consisting of three campaign sales managers, two in Sweden and one in Poland. You will work regularly with analysis and optimization of campaigns relevant for our customers to drive sales. You will also:

  • Ensure our deals lineup will meet set Campaign Sales Targets.
  • Lead a team of 2 campaign sales managers that coordinate campaign activities between relevant stakeholders, including Product Purchasing/Category Management, Pricing, Supply Chain, Product Marketing, Graphical Design, Online store and Customer Service.
  • Be innovative and creative in making new campaign ideas come to life.
  • Follow competitors campaign activities to ensure that Pierce has competitive campaign offers at any given point in time
  • Carry out analysis and follow-up of campaigns and ensure that we constantly improve our messaging and work proactively in our campaigns planning
  • Project lead larger campaign activities

Reports to : Chief Sales and Marketing Officer Nikolaj Gejsing in our top leadership team.

Work with great people

James Duff
Content & Brand Design Manager
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Region Manager Central
"The best value of Pierce is the employees. It's not just about working hard, but also about working with the best attitude."
Krystian Abraszkiewicz
Junior Software Developer
"Pierce is an agile company that quickly adjusts to various situations. It dares to try new approaches and values adaptability."
Olga Karpiarz
Team Leader CD Planning
"Corporation in the best meaning - takes care of an employee in a family way and provides development possibilities, supervisor support as well as wide profit package."

Skills & Requirements

In this role you also be a part of Marketing leadership team as well as extended leadership team together with other managers, this includes participate in quarterly meetings to brainstorm and initiate improvements cross functionally.


  • Industry experience from e-com and retail
  • Strong commercial drive and sense of structure
  • Self driven, motivated and goal oriented
  • Great coordinator with attention to details
  • Communicative and operative leader
  • Experience from Retail campaign planning
  • Passion of our products is always a plus

To be successful:

You thrive in a fast changing environment and have a high ambition for your team. This is a very exciting bransch it is happening loads of changes, therefore it is valuable if you are highly driven and flexible, with a proven record of retail industry and love to create structure in a dynamic environment.

Last application date: 2023-06-22, but interviews will take place on continuous basis so apply today!

Great Place to Work

  • Holidays in advance

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

  • Flexible working hours & hybrid office

  • Multinational office environment

  • Gender Equality

About the company

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.

2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.

2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com

2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.

2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience

2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq

2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.

TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).

Carina Agnekull | Contact Person

I'm interested

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