NA Marketing Manager

Job Description

WithSecure™ protects businesses all over the world from modern threats. We do this through a Co-security approach born from first-hand knowledge that no one can solve every cyber security problem alone. Every single day, our diverse, growing team fights against online extortion, threats to national infrastructure, the unlawful spread of sensitive information, and everything in-between. The best part about working for WithSecure is our people! We are a community of dedicated and passionate professionals that take workplace happiness seriously. If you’re looking for something that’s more than just a job – we’d love to hear from you.

Anyone can have a great idea, but it takes strong execution to deliver success. If you take pride in your ability to execute and measure your success in terms of impact, then this could be the role you’re looking for.

We have an amazing opportunity for a key role in Marketing for the Cloud Protection for Salesforce team. We are looking for a driven, commercially minded Marketing Manager to be responsible for leading the strategy, production and execution of global marketing campaigns in North America, as well as measuring the success against performance targets to determine commercial impact and identify improvement opportunities.

This role will be ideal for an experienced, confident and assertive marketing professional looking to make an impact in a performance-driven marketing team. You will be orchestrating multiple campaigns to generate brand awareness and demand for Cloud Protection for Salesforce.

You will join an ambitious team of professionals seeking new and exciting ways to cut through the industry noise, engage our client-base and start new conversations. If you enjoy executing bold new ideas, the responsibility of leading others and driving commercial performance, then we want to hear from you.

Key Responsibilities

• Own the end-to-end strategy and execution of North America marketing campaign plans from initial concept, through to feedback and evaluation. Plan content & digital production activities, coordinate execution in all operating regions, report clearly and concisely on campaign performance and identify improvement opportunities.
• Hands-on role, where you'll be executing campaigns such as sponsored Salesforce events, roundtable events, executive dinners, telemarketing etc.
• Work closely with regional sales teams, marketers and alliances to drive marketing/sales collaboration.
• Drive cross-BU collaboration, ensuring coordination with the marketing activities of all other BUs and take advantage of synergies.
• Management of external agencies (e.g, telemarketing)

What are we looking for?

• A confident and assertive people manager with a clear and direct communication style. Strong stakeholder management skills.
• Performance and data driven. Proactive, accountable and delivery focused. Highly disciplined and organized, able to orchestrate multiple campaigns globally.
• Strong commercial acumen. Understands how the marketing function can best contribute to business’ commercial goals and wider strategy. Able to communicate the activities and outputs of marketing in this context.
• Experienced in executing content-led marketing campaigns, ideally in a professional services market.
• B2B experience, strong understanding of all B2B channels, ABM experience highly desirable.
• Digital events experience desirable.
• Analytical and data-driven in their approach. Confident Salesforce and marketing cloud user.
• Strong English language & numerical skills.

Bonus points

• Experience within the Salesforce eco-system
• SFMC
• Hubspot