Haglöfs AB is now recruiting a PR Specialist to the Integrated Marketing Communications team in Haglöfs HQ, Stockholm, Sweden. It is a permanent full time position with start date according to agreement. You will report directly to the PR Manager.
As PR Specialist you will play an important part in contributing to Haglöfs’ continued success, implementing Haglöfs PR strategy and projects, with the aim of enhancing the brand appearance, promoting sales and supporting countries and distributors in their PR activities.
Main responsibilities and tasks
As PR Specialist you will be responsible for the execution of our PR strategy together with the PR Manager. You will utilize your passion and understanding of storytelling and news, deal with time sensitive and pressured situations, with shifting needs and tight deadlines. One of the core tasks will be to develop and deliver PR programs, which can be easily adapted and in cost-efficient manner rolled out across Europe.
Essential to this position is to be connected and holding strong, authentic and productive relationships with key outdoor and lifestyle media, platforms and influencers shaping conversation and activity across Europe. You will deliver authentic and compelling stories and narratives around our products and our sustainability initiatives to enhance the brand’s connection and relevance to consumers.
You will push boundaries, be bold, progressive, inspirational and continually striving to challenge the traditional and constantly exploring new ways in which to connect with consumers and influencers across Europe. At the same time you will stay relevant into the evolving and progressive trends across outdoor, sustainability and the culture/communities behind.
You will work on your own initiatives and/or alongside the key countries’ teams to project manage events and activities including media partnerships, press conferences, etc.
We are looking for a person who aspires to develop within the overall marketing team but also across the whole brand. To be successful in this role you should have/be:
Are you our next colleague? Don’t hesitate to apply and we will get in touch so you can learn more about the position. Last application date is August 14th, but don't wait to send in your application since we are reviewing applications on a rolling basis.
Haglöfs is all about improving the quality of life. Both for consumers, through the outstanding outdoor products we produce, and for our employees.
In other terms, Haglöfs is more than a job. It’s an opportunity to combine a life filled with inspiring colleagues and exciting tasks with your outdoor interests. If this sounds like life-quality to you, please see ”current job opportunities” or contact us with a spontaneous application.
CURIOUSWe explore our potential and develop our competencies to constantly be relevant for our customers
RELIABLEWe honour our promises and keep true to ourselves and others.
PROUDOur passion for what we do motivates us to succeed and we keep a winning attitude at all times