Digital Marketing Manager - Vaimo International

Job Description

Vaimo is one of the world’s most respected experts in digital commerce and experience. As a full-service omnichannel partner, we deliver strategy, design, development, and managed services to brands, retailers, and manufacturers all over the world. Founded in 2008 in Sweden, Vaimo has grown organically from a 3-person start-up to a global full-service commerce solutions provider with 550+ employees in 20 offices across 15 countries.

As a Digital Marketing Manager at Vaimo International, you’ll be owning and managing all local digital marketing activities. You will be working closely with the sales team locally as well as a marketing team globally. You will be tasked with helping the company ensure it continues to thrive by executing a marketing strategy across multiple channels focused on attracting new clients to the business while building brand awareness in the community.

Your duties will include monitoring the success of marketing campaigns, improving data practices, implementing new technology, and managing International Country Unit's marketing data in the company’s CRM. You will also support content creation and a local social media strategy.

Come join us! (Still not sure? Here is a little teaser of the sweet life of a Vaimoer in the International Country Unit)

RESPONSIBILITIES

• Work closely with the Country Manager and Sales Manager to define and implement a digital marketing plan to reach the goals.

• Work closely with the local sales team to reach the set sales targets and support sales with digital marketing activities and achieve MQL targets to a level of quality that enables the business to achieve its SQL and win targets

• Oversee the creation of client stories with the help of global content writers (and with the support of sales, project managers, and solution architects).

• Support global Vaimo content writer with content ideas as well as independently creating content fit for the International market

• Oversee local social media accounts & campaigns and ensure it’s on brand and maintains the right tone of voice

• Develop and manage a local SEO strategy, paid ads, and possibly a local website

• Plan, implement and report on local campaigns in Hubspot, research the impact of in-progress and past marketing campaigns, and use data to improve future campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Managing and enhancing data in the company CRM system, ensuring data quality and data input are being handled correctly, and kept on top of compliance with GDPR and other personal data legislation

• Working closely with the sales team, designers, and marketing in other offices to execute digital marketing & content campaigns

• Have a proactive approach to learning and stay on top of industry trends and emerging technology

• Willing to support the office when required as well as additional tasks, duties, and responsibilities as assigned by your manager