Visual Brand Manager
- Application Deadline: Aug. 29, 2022
- Stockholm
The Visual Brand Manager is responsible for developing Visual Merchandising guidelines and ensuring a visual identity that aligns with the brand's overall strategy, across all Tiger of Sweden’s spaces.
Overall, the role is responsible for the visual appearance of our physical brand spaces – from showrooms and fashion fairs to Retail and Wholesale point-of-sales across all directly operated markets as well as agent and distributor markets. Ensure the visual identity of Tiger of Sweden is uphold in all point of sales through VM, shop-fit, logos and other marketing material including lightboxes and video screens.
The role translates seasonal backdrops and brand stories into scalable visual concepts for all Tiger of Sweden’s branded spaces. In this work, the role is to work closely with the Creative Director and Chief Marketing Officer, and act as main lead around involvement from partnering creative agencies and architects.
Further, the role is responsible for the implementation of our retail brand concept and, in collaboration with our architecture studio, ensures projects are resourced effectively and that key milestones and deadlines are met.
Tasks & Responsibilities:
Visual Merchandising
- Create seasonal visual merchandising guidelines (incl. floor plans and layouts) in close collaboration with Creative Director
- Maintain visual calendar, prepare for next (window) installation or floor change
- Work closely with store teams to ensure all actions are implemented to best practice and utilize commercial reports to understand store performance, ensuring visual presentation is both on brand and commercial.
- Lead the process and implementation for all seasonal visual concepts (i.e. window installations, lightboxes) – ensuring that these bring brand narrative, seasonal message and products to life in creative ways.
- Communicate confidently with store team (one-to-one, through briefings and via the Tiger retail App) and deliver regular VM training and coaching to upskill and engage store team.
- Responsible for procuring creative and aesthetic elements for the shop floor to keep the shop floor exciting and fresh (including collaboration opportunities).
- Maintain all visual displays in store including mannequin styling, props and product
- Create showroom guidelines for selling-in seasons including flowers and seasonal props
Store Design
- Lead the implementation of our new store concept design for all Tiger of Sweden physical spaces; ensuring capacity needs are met and projects are on time and on budget.
- Manage external vendors and agencies (architects, creative studio, production, suppliers, logistics)
- Research lifestyle, design and retail experience trends to drive continuous innovation and relevance
Work with great people
Skills & Requirements
- BA/BS degree in Architecture / Interior design / Retail design or related field
- 5 years professional experience in fashion retail environment, preferably with premium brands
- Experience from an interior design and or architect agency preferred
- International mindset and knowledge of global retail brands, market trends and strategies
- Solid project management skills as well as strong communication and interpersonal skills required
- Extensive understanding of the concept design development and production process
- Strong user of Microsoft Excel and the Office Suite
- Proficiency in AutoCAD, Illustrator, Photoshop, SketchUp or similar design software preferred
- Thrive in a fast-paced environment, take ownership of projects to drive them forward in a solutions-oriented way
- Fluent in English, verbally and written. Fluency in additional languages (Scandinavian, German, French, Italian) is favored
- Flexible to travel
The position is based in Stockholm at our Head Office and is a time-limited position (July 2025). If this sounds like a perfect opportunity for you? Please don't hesitate to apply submitting CV and Personal Letter in English.
We look forward to your application.
Great Place to Work
Career and competence development
Friendly working climate
Competitive salary
Wellness Allowance
Hybrid Workplace
About the company
Tiger of Sweden was established in 1903, then redefined in 1993. Today the company continues to evolve.
Tiger's history sways, between golden years and pitch-black prospects, more than once pushed forward by brave people with innovative minds. They all practiced what we call “A Different Cut” – an expression that goes beyond what you can accomplish with fabrics, scissors, threads and stitches. In our world, it’s a state of mind.
It all began in Uddevalla, a small town on the west coast in Sweden. Just over a hundred years later you can find them in stores spread over three continents, plus the ever-growing digital world. The next step is the true internationalization of the brand.
Today Tiger of Sweden is full fashion brand offering everything from smart business wear to jeans for both men and women, including shoes and a wide range of accessories.
For more information please go to www.tigerofsweden.com
Janine Konietzke | Contact Person
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