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Senior Specialist, Product Marketing
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Computer/IT Services




Mid level

Applications are considered on a rolling basis

Location: Espoo +11 more

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Contact Person
Magnus Bergfors

Job Description

We are now looking for a

Senior Specialist, Product Marketing

to join our Global Marketing Team!

Your responsibility is to understand your buying audiences, competitive and market landscape, and help create global messaging and positioning of our product and service portfolio to address the challenges of our audience. You manage buyer and market insights, value proposition, and messaging, as well as sales and marketing materials for our services portfolio.

You strive to become an expert in the audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customers’ buying needs. You help communicate the latest product innovations and service capabilities to the customer base. As part of the role, you will evangelize solutions and their key differentiators to prospects, customers, partners and Basware people.

You primarily support the product marketing managers but also work closely with various members from other marketing teams including Content Marketing, Partner Marketing, Demand Generation, Analyst Relations, Sales and Marketing Operations. You are a close colleague and market advisor to Product Management as they continuously develop new services and improve existing services. The role requires you to be dynamic and agile in your creative thinking as well as be able to provide commercial insight to product and service development as it happens.

Key tasks & responsibilities:

Insights and messaging

  • Support development of insights and value propositions – Develop buyer persona understanding, value propositions, messaging and positioning for your services portfolio
  • Know competitive landscape – understand the competitive landscape and how to succeed in the marketplace against key competitors

Go-to-Marketing portfolio innovations

  • Advocate innovations – communicate about new capabilities delivered by Basware in its product portfolio to improve Basware’s share of voice and share of wallet
  • Support product and service launch– assist in planning the launch of new products and services and the execution of the launch through marketing


  • Enable marketing - create high quality marketing content together with the content team and external agencies
  • Enable sales – communicate the value proposition of products to the sales team and develop sales tools that support the selling process
Skills & Requirements

Required competencies and experience:

  • Excellent communication and writing skills in English, with the ability to take complex technology and simplify message to customers & prospects
  • Demonstrable skills in developing product positioning and tailoring messages to specific buyer audiences that helps sales to win against the competition in the market
  • Demonstrable skills in developing customer-driven buyer journey using information gathered from buying audiences and industry reports
  • Customer orientated mindset
  • Be an innovative and creative thinker
  • Able to prioritise, manage multiple projects at once and meet deadlines

Experience in procure-to-pay or in finance related technology/services, preferably SaaS, is preferred. Financial / Procurement industry experience is a major advantage.

Our offering

At Basware, you will be part of the dynamic and forward-looking company. We have an open working atmosphere and a great Basware spirit. We offer you competitive compensation aligned with your competencies and performance, a supportive team, and an opportunity to build your career in an international environment that drives you to succeed.


To apply for this position, go to careers.basware.com, and click 'I'm interested'. Applications are reviewed on a rolling basis until a suitable candidate is found.

If any questions, please contact Magnus Bergfors (Magnus.Bergfors( at )basware.com) during 28.6. - 1.7. or 18.7. - 22.7.

About the company

Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.

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