Country Marketing Specialist North America

Job Description

WithSecure™ protects businesses all over the world from modern threats. We do this through a Co-security approach born from first-hand knowledge that no one can solve every cyber security problem alone. Every single day, our diverse, growing team fights against online extortion, threats to national infrastructure, the unlawful spread of sensitive information, and everything in-between. The best part about working for WithSecure is our people! We are a community of dedicated and passionate professionals that take workplace happiness seriously. If you’re looking for something that’s more than just a job – we’d love to hear from you.

WithSecure™ protects businesses all over the world from modern threats. We do this through a Co-security approach born from first-hand knowledge that no one can solve every cyber security problem alone. Every single day, our diverse, growing team fights against online extortion, threats to national infrastructure, the unlawful spread of sensitive information, and everything in-between. The best part about working for WithSecure is our people! We are a community of dedicated and passionate professionals that take workplace happiness seriously. If you’re looking for something that’s more than just a job – we’d love to hear from you.

We are looking for a talented and driven B2B Country Marketing Specialist to plan and deliver strategic, integrated B2B marketing activities in North America and to create a business impact in our target audiences. In March this year the B2B part of WithSecure was relaunched as a new brand WithSecure™. This is a unique opportunity for a B2B marketing professional to join our company and apply all your skills to make sure our new brand is known and preferred by all clients and partners in North America.

Key Responsibilities

In this role, you will be responsible for end-customer demand generation activities and brand awareness creation. The marketing function is very performance driven – we want to understand the business impact of our campaigns and activities. You will enjoy this role if you are a marketer passionate to learn about our industry, get energized by end-to-end responsibility, while being hands-on in marketing execution on lead generation and brand awareness creation.

As Marketing Specialist, you will have several stakeholder groups with whom you will work: North America marketing team, central marketing team, global team of regional marketers, local sales team and key channel partners. Working closely with key commercial stakeholders within the business, you will jointly develop and execute the local marketing plan and act as a brand/market ambassador for the region. You will be responsible for external resources to build our brand and demand generation, hit commercial KPIs for lead/pipeline generation and ensure that we are positioning ourselves as thought leaders in the industry within the defined territory.

• Adapt and activate the global marketing strategy for regional deployment. Ensure there is a coherent and clear marketing plan tailored to the North American market, towards the set target audiences
• Partially responsibility for the regional marketing budget and allocation across product and services aligned to commercial objectives, working hand in glove with local team and central marketing organization
• Demand/lead generation activities to ensure measurable lead and sales opportunity pipeline creation together with sales and key channel partners – content and digital performance marketing (working closely with central marketing), events (hosted and industry events) and telemarketing (in tight collaboration with business development)

Brand awareness creation and close collaboration with central communications/PR counterpart

What are we looking for?

• Relevant B2B marketing experience within ICT Industry with proven track-record in significant results on demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Understanding of modern marketing tactics and the ability to use them to create sustainable lead generation streams
• Proactive, self-starter approach
• Practical thinker, high on delivery
• Structured planning and budget management skills with ROI driven mindset
• Ability to collaborate with several internal and external stakeholders
• Fluent in English

What will you get from us

• Work closely and learn from industry-recognized cyber security professionals
• Freedom- You will have the opportunity to define new ways of working how we engage with our customers, and how product value gets represented
• You will work together with experienced and enthusiastic colleagues, and at WithSecure you will find some of the best minds in the cyber security industry
• Your work will be clearly visible and recognized- all over the world and across our business units