Global Web Content Specialist - HRN
- Application Deadline: July 16, 2022
- London
For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. The purpose of the global web content specialist role is to operate and develop HRG´s customer facing web site to ensure an on-brand digital experience optimized for leading the user through the booking journey. The role is responsible for that defined websites/web content within brands, products, destination and service content is relevant, updated and aligned with commercial goals. The role functions as team lead for HRN/HRX web editors.
Key Responsibilities & Accountabilities:
Ensure that web content within dedicated area of responsibility (brands, destinations, products, services, campaigns, practical information) is aligned with brand identity and tone of voice, and aligned with own, earned and bought channels to deliver on HRGs commercial goals.
Monitor and measure site performance in order to identify sales opportunities and solutions, make recommendations and improve performance.
SEO optimization of content in area of responsibility, aligned with overall SEO strategy.
Use insight from relevant tools and resources to continuously optimize performance of dedicated area of responsibility.
Be the CoX for web content to deliver on global-local cooperation model and ensure local e-com resources follow global standards and way of work.
Build templates, processes & structures to enable a Hub & Spoke Model in the Hurtigruten Matrix Organization.
Superuser on Contentful/EPI CMS
Participate in agile teams/projects/chapter
Manage the planning, developing, delivery, and governance of clear, relevant webpage content that brings together business goals/market goals and user needs (e.g., text, images, graphics, video, metadata etc.), including regularly refreshing website proof points, image banners, story sliders, and more
Responsible for keeping the web up to date, accurate and relevant. Must be both proactive and responsive to requests
Help develop and execute web content strategies in alignment with the HRX/HRN brand and initiatives, with minimal direction
Review and edit content provided by and requested by HRX/HRN stakeholders for strategic appropriateness, proper grammar, punctuation, clarity, readability, consistency, tone, and voice across all web experiences.
Responsible for product launches in cooperation with product launch value stream.
Contribute to content discussions and optimization
Contribute to digital outreach communications strategy, including email
Contribute to digital marketing strategy discussions/decisions
Use Google Analytics to track and report on website performance
Conduct QA testing and website audits
Use SiteImprove (or similar tool) to address accessibility and quality control
Provide training and act as a resource for department web editors and publishers
Manage website and project requests track progress, and communicate progress to stakeholders
Work with great people
Skills & Requirements
Key Personal Attributes:
Digital mindset
Deliver on HRG core values – Especially on We culture
Academic and Professional Qualifications:
Bachelor in IT, Business, Financial or Marketing
3+ year as webmaster/web editor
3+year of CMS experience (EPI-server/Contentful is preferred)
3+ year of experience from Google Analytics
Eye for web communication – Excellent copywriting and UX writing skills
Understanding of other digital/performance marketing channels including email, paid search, programmatic and paid social
Basic graphic design and experience using Adobe Creative Suite would be advantageous
Must be fluent in English
Performance Indicators (metrics, KPIs, qualitative assessments):
Digital share of B2C revenue
CTR to relevant pages/booking funnel
CVR
Great Place to Work
Play your part
Inspire the Adventure
Make tomorrow better
About the company
The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.
For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.
As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.
Quick overviewTOM
Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
KurzübersichtTOM
Abschaffung von EinwegplaHurtigruten war das erste große Reiseunternehmen, das Einwegplastik aus der gesamten Flotte und aus den Hotels verbannt hat.
Hybrid-ExpeditionsschiffeHurtigruten verfügt über zwei Expeditionsschiffe mit Hybrid-Elektroantrieb, mit denen der Treibstoffverbrauch um 20 % gesenkt werden kann.
StrandreinigungenDie Hurtigruten Expeditionsteams motivieren ihre Gäste, an Strandsäuberungen teilzunehmen, wodurch jedes Jahr mehrere Tonnen Müll beseitigt werden.
Hurtigruten FoundationDie Stiftung fördert Projekte, die sich für die Erhaltung bedrohter Arten sowie den Kampf gegen Meeresverschmutzung und Plastikmüll engagieren.
I korte trekkTOM
Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.
Hybride ekspedisjonsskipHurtigruten Group har to hybridelektriske ekspedisjonsskip som betyr 20 % redusert drivstofforbruk.
StrandryddingHurtigrutens ekspedisjonsteam oppfordrer gjestene til å delta i strandrydding, noe som resulterer i at flere tonn søppel blir fjernet hvert år.
Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.
Storm Tussey-Haverly | Contact Person
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