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Global Web Content Specialist - HRN

  • Application Deadline: July 16, 2022
  • London
  • Application Deadline: July 16, 2022
  • London

For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. The purpose of the global web content specialist role is to operate and develop HRG´s customer facing web site to ensure an on-brand digital experience optimized for leading the user through the booking journey. The role is responsible for that defined websites/web content within brands, products, destination and service content is relevant, updated and aligned with commercial goals. The role functions as team lead for HRN/HRX web editors.

Key Responsibilities & Accountabilities:

Ensure that web content within dedicated area of responsibility (brands, destinations, products, services, campaigns, practical information) is aligned with brand identity and tone of voice, and aligned with own, earned and bought channels to deliver on HRGs commercial goals.

Monitor and measure site performance in order to identify sales opportunities and solutions, make recommendations and improve performance.

SEO optimization of content in area of responsibility, aligned with overall SEO strategy.

Use insight from relevant tools and resources to continuously optimize performance of dedicated area of responsibility.

Be the CoX for web content to deliver on global-local cooperation model and ensure local e-com resources follow global standards and way of work.

Build templates, processes & structures to enable a Hub & Spoke Model in the Hurtigruten Matrix Organization.

Superuser on Contentful/EPI CMS

Participate in agile teams/projects/chapter

Manage the planning, developing, delivery, and governance of clear, relevant webpage content that brings together business goals/market goals and user needs (e.g., text, images, graphics, video, metadata etc.), including regularly refreshing website proof points, image banners, story sliders, and more

Responsible for keeping the web up to date, accurate and relevant. Must be both proactive and responsive to requests

Help develop and execute web content strategies in alignment with the HRX/HRN brand and initiatives, with minimal direction

Review and edit content provided by and requested by HRX/HRN stakeholders for strategic appropriateness, proper grammar, punctuation, clarity, readability, consistency, tone, and voice across all web experiences.

Responsible for product launches in cooperation with product launch value stream.

Contribute to content discussions and optimization

Contribute to digital outreach communications strategy, including email

Contribute to digital marketing strategy discussions/decisions

Use Google Analytics to track and report on website performance

Conduct QA testing and website audits

Use SiteImprove (or similar tool) to address accessibility and quality control

Provide training and act as a resource for department web editors and publishers

Manage website and project requests track progress, and communicate progress to stakeholders

Work with great people

Martine Bougaran
Brand Manager
"Our brands are amazingly fun and challenging to work with. In addition, Hurtigruten Group is leading the industry when it comes to sustainability and wants to be the catalyst for greener travel."
Jessi Quillen
Head of Marketing
"We are a company looking for and willing to hear employees who have creative solutions and out-of-the-box ideas for the travel industry and expedition cruising."
Martine Bougaran
Brand Manager
"Es macht unglaublich viel Spaß mit unseren Marken zu arbeiten. Darüber hinaus ist die Hurtigruten-Gruppe branchenführend, wenn es um Nachhaltigkeit geht."
Jessi Quillen
CRM manager
"Wir sind ein Unternehmen, das Mitarbeiter mit kreativen Lösungen und unkonventionellen Ideen für die Reisebranche und Expeditionskreuzfahrten sucht."

Skills & Requirements

Key Personal Attributes:

Digital mindset

Deliver on HRG core values – Especially on We culture

Academic and Professional Qualifications:

Bachelor in IT, Business, Financial or Marketing

3+ year as webmaster/web editor

3+year of CMS experience (EPI-server/Contentful is preferred)

3+ year of experience from Google Analytics

Eye for web communication – Excellent copywriting and UX writing skills

Understanding of other digital/performance marketing channels including email, paid search, programmatic and paid social

Basic graphic design and experience using Adobe Creative Suite would be advantageous

Must be fluent in English

Performance Indicators (metrics, KPIs, qualitative assessments):
Digital share of B2C revenue
CTR to relevant pages/booking funnel

Great Place to Work

  • Play your part

  • Inspire the Adventure

  • Make tomorrow better

About the company

The undisputed global leader in sustainable inspirational adventure travel — a catalyst for change towards a greener travel industry. Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. They form part of three main business units — Hurtigruten Expeditions, Hurtigruten Coastal Express, and Hurtigruten Svalbard — which offer unique small-ship and land-based adventures from pole-to-pole.

For almost 130 years we have pushed boundaries on expedition travel and sailed tourists, locals and cargo around the Norwegian coastline and polar regions. We have made Norway more connected, impacting the lives of millions of people. And we continue to share knowledge with our international guests about wildlife, local communities, science and the natural world.

As a Group, we are revolutionising the travel industry’s approach to sustainability through a number of vital initiatives to protect the world we explore.

Quick overviewTOM

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

Hurtigruten FoundationThe Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.


Abschaffung von EinwegplaHurtigruten war das erste große Reiseunternehmen, das Einwegplastik aus der gesamten Flotte und aus den Hotels verbannt hat.

Hybrid-ExpeditionsschiffeHurtigruten verfügt über zwei Expeditionsschiffe mit Hybrid-Elektroantrieb, mit denen der Treibstoffverbrauch um 20 % gesenkt werden kann.

StrandreinigungenDie Hurtigruten Expeditionsteams motivieren ihre Gäste, an Strandsäuberungen teilzunehmen, wodurch jedes Jahr mehrere Tonnen Müll beseitigt werden.

Hurtigruten FoundationDie Stiftung fördert Projekte, die sich für die Erhaltung bedrohter Arten sowie den Kampf gegen Meeresverschmutzung und Plastikmüll engagieren.

I korte trekkTOM

Forbud mot engangsplastHurtigruten Group er det første store reiseselskapet som fjernet engangsplast fra hele flåten og hotellene våre.

Hybride ekspedisjonsskipHurtigruten Group har to hybridelektriske ekspedisjonsskip som betyr 20 % redusert drivstofforbruk.

StrandryddingHurtigrutens ekspedisjonsteam oppfordrer gjestene til å delta i strandrydding, noe som resulterer i at flere tonn søppel blir fjernet hvert år.

Hurtigruten FoundationStiftelsen har fokus på bevaring av truede arter og bekjemper plast- og havforurensning.

Storm Tussey-Haverly | Contact Person

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