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ABM / Demand Generation Marketing Manager (Linkfluence)
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Industry

Media Intelligence

Category

Marketing

Experience

Mid level

Location: Paris

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Contact Person
Rena TAYIERJIANG

Job Description

Meltwater is looking for an experienced and data-driven Marketing Manager to join Meltwater’s Consumer Insights Center of Excellence, Linkfluence. This person will create and implement campaigns and events, increase account engagement within core accounts (ABM), and support pipeline and revenue contribution for the sales team. The Marketing Manager will report to the Head of Linkfluence Marketing and work closely with the regional sales executives.

What you will do:

  • Manage and support marketing campaigns and growth initiatives targeting our most valuable customers and prospects: build and execute high performing programs and help build and coordinate marketing assets and deliverables for campaigns.
  • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals; craft the strategy, align internal teams, and lead project management
  • Support the sales team with with strategic marketing inbound outreach, - build sales email sequences, call scripts and X
  • Manage campaigns across the full marketing spectrum from internal and external events, email marketing, material productions, third-party partnerships, to ABM initiatives.
  • Optimize lead handling, outreach and help nurture marketing leads.
  • Write, edit and proofread copy for materials for marketing campaigns. Help manage creative marketing material development (landing pages, ads, copy).
  • Analyze Return on Investment (ROI) and the effectiveness of marketing programs
  • Manage and optimize digital advertising campaigns on key social channels to drive demand for key ABM accounts
Skills & Requirements

What we're looking for:

  • 5+ marketing experience in a B2B/SaaS company
  • Proven track record of the creation and implementation of successful B2B ABM campaigns
  • Knowledge of the consumer insights or market research audience a plus
  • Strong experience with a client and prospect communications (from either sales or marketing)
  • Excellent written and verbal communications skills
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep multiple complex projects moving forward.
  • Understanding of Enterprise business and target audiences
  • Knowledge of Hubspot, Drift, or Metadata.io a plus

What we offer you:

  • An exciting position in an international environment with a steep learning curve and great opportunities for career advancement
  • An attractive salary with bonus opportunities and an equity plan
  • Short decision-making processes and an agile team in an international company
  • Space for your ideas and responsibility for your own projects, from day 1
  • Further education through coaching
  • Flat hierarchies and a strong corporate culture
  • Flexibility in terms of working from home or in our office in the heart of Paris
  • Corporate events, snacks, fruit and drinks
About the company

Linkfluence first started as a passion project between four students with an ambitious goal: to understand and “map” the social web. Today, Linkfluence is a leading AI-enabled consumer insights company that turns social data into valuable insights for global brands. Our hybrid combination of AI and human expertise is what sets us apart from other social listening players in the industry.

We serve over 500 clients worldwide across all industries, from global brands like LVMH, Nike, and Ralph Lauren, to Danone, Pernod Ricard, and Porsche.

In 2021, Linkfluence was acquired by Meltwater, a leading global provider of media intelligence and social analytics. This important achievement and milestone further highlights Linkfluence’s core mission and vision. This also represents a huge opportunity for growth for the company and for Linkfluencers.
Meltwater’s Artificial Intelligence department is composed of several teams grouped under a single entity called Fairhair.ai, an open data science platform.

Our team is young, diverse, ambitious, and growing rapidly. We have 180 people of over 20 different nationalities spread across our offices in Paris, London, San Francisco, New York, Düsseldorf, Shanghai, and Singapore. We are a multicultural organization and are committed to a gender-balanced workforce.

If you’re passionate about staying on top of online trends, if your ambition is to help companies serve their customers, if you’re curious about what’s happening in the world and love to listen to others, and if you’re thrilled to be a part of shaping the future of social media intelligence, then we want to hear from you!

I'm interested