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Marketing & Sales Analytics Manager

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm

Mentimeter's vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen and to be heard. We believe in giving everyone a voice, in every meeting and presentation. We are building a modern, friendly, and diverse product-first tech company based in Stockholm and we would love for you to join us!

Leveraging actionable insights is key to understanding Mentimeters users, our performance, the competitive landscape and industry as a whole. To optimize our marketing and sales efforts, and enable both departments to become more data-informed and -inspired, we are now expanding our Data and Insights organization with a Marketing and Sales Analytics Manager.

What you will do!

  • Build out, manage and develop an Analytics team consisting of talented professionals such as Marketing and/or Sales Analysts, Data Scientists and other roles that you find necessary.

  • Own the agenda, roadmap and ways of working for your team.

  • Collaborate closely with stakeholders from both Marketing and Sales (especially leadership and Ops teams) - you will identify, understand and prioritize their needs, challenges and key opportunities with the goal of making both departments more data-informed.

  • Operate strategically but also hands-on, when needed, to coordinate or drive key projects, pull together reports and analysis with actionable recommendations etc.

  • Understand how data flows through different systems and work with your team, data engineers as well as other analytics teams to make sure it would be feasible to capture the full user lifetime-journey in different customer segments (with emphasis on parts where Marketing and Sales efforts have impact).

  • Support Sales and Marketing teams to understand and report what factors drive results in different aspects of our business, through:

    • Ensuring we have the technical abilities to attribute performance to initiatives and underlying factors.

    • Ensuring your stakeholders have relevant and helpful metrics frameworks and KPIs with consistent definitions, automated dashboards and monitoring routines.

    • Enabling actionable ROI analysis and understanding towards what sales and marketing activities drive top line growth and profitability.

  • Make sure data granularity, compliance and governance is satisfactory in close collaboration with central data teams and other relevant partners.

Ultimately, strive to bring Sales and Marketing departments to a higher data maturity level by actively fostering a data-informed culture and decision-making.

Work with great people

Front-end Developer
"Dog videos vs. Cat videos is the ever ongoing fight of Internet. Soner has clearly picked a side: Doggos. The cuter and hairier the better."
Business Development Director - Sales
"All the way from Italian metropolitan via small town of Switzerland to Stockholm to be a part of the Menti-family. It's like it was written in the stars (check the cancer sign)."
Product Manager
"Anna is a Stockholmer and a part of the Mentimeter KTH alumni crew. When she's not innovating at Mentimeter, she's doing jumping jacks on the handball court or partying in the USA."
Head of Brand
"As a kid Carl wanted to be a fashion designer, but ended up doing the next best thing - branding and PR. When he's not at Menti he's touring Sweden with his cover band (apparently they're terrible)."

Skills & Requirements

Who you are:

  • 5+ years of analytics experience with at least 2 years leading a team of data scientists and/or analysts in a fast-paced environment.

  • Collaboration skills as you will be working with many different functions and people.

  • Great communication skills and ability to abstract and present complex problems in an easy way.

  • Working knowledge of modern martech and sales management systems.

  • Experience from market research, attribution and consumer journey mapping.

  • Solid business acumen and understanding of the dynamics in SaaS and product-first companies. You can define and support business objectives and strategies that drive revenue.

  • Strong ability to condense and communicate complex concepts and analysis into clear and concise takeaways that drive action.

  • An interest in coaching and supporting people in their personal and professional development.


Please note that we are an English-first company, meaning you don't have to know Swedish to work here, we therefore would appreciate it if your application and relevant documents are in English.

This role will have its base in our HQ in Stockholm and is an onsite/hybrid role.
To learn more about our Ways of Working - Guiding Principles click here.

Not sure you meet 100% of our qualifications?
Please apply anyway and let us know why you would enjoy working in this role at Mentimeter!

What you can expect from our recruitment process:

  1. Introduction interview - Get to know us better and introduce yourself
  2. Business Case - Show your skills by conducting a business case
  3. Competence interview - Meet the team and dive deep into your background and knowledge.
  4. Culture interview - Discuss our core values and culture, are we a perfect fit?

Our 5 core principles and basis for our value-driven culture include:

  • Inclusiveness - Transparency, equality and diversity
  • Work smart - Know when to excel but also when good enough is exactly that, good enough
  • Professionalism - “The consultant mindset”
  • Be Humble to others work
  • Have fun

The Mentimeter Culture

The work environment is inclusive, respectful, non-political, fun and very professional. We make sure to excel when we need to, but never overdo it in order to maintain our work-life balance. With over 40 different nationalities working at Mentimeter, this is one of many ways we show that we embrace diversity. To embrace other cultures we also re-locate the entire team for one month, once a year.

To learn a bit more about our team and who we are, make sure to visit our Team page and Culture page!

We at Mentimeter believe in giving everyone a voice - regardless of who you are. So we built a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraces, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our benefits and perks by clicking here!

If you're interested in knowing what personal data about you we collect and how we use it when you apply for a job, take a look here https://www.mentimeter.com/candidate-privacy-policy.

Great Place to Work

  • Access to a personal leadership coach

  • Private healthcare insurance

  • Wellness allowance 5000 sek/year

  • Individual budget for professional development

  • Private pension matching ITP-level

  • 1 month (optional) relocation trip in Europe/year

  • Attractive insurance package

  • 30 days of paid vacation per year

  • A diverse, modern and inclusive work environment

  • 5 weeks paid vacation

  • Access to a personal leadership coach

  • Individual budget for professional development

  • Pension plan

  • Wellness allowance CAD 700/year

  • 1 month (optional) relocation trip per year

  • RRSP matching

About the company

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

We have more than 200 million users and customers in over 200 countries. On our way to making the world a better place, one presentation at a time.


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