Basware is the global leader in providing networked purchase-to-pay SaaS solutions and innovative financing services. Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered.
As the SeniorRegional Marketing Manager for Central Europe & UK , you will be responsible for marketing planning and execution at country and regional level in alignment with global marketing, sales and business development teams. You’ll be responsible for developing, launching, and managing event marketing programs spanning prospects, customers and partner audiences, both digital and in-person, in order to enhance our brand image, engage existing customers and partners, and drive demand for Basware solutions in country and regionally. You'll contribute to our event strategy globally and engage with partners to drive demand through our partner channel. You'll feedback market insights to the marketing leadership team and wider marketing team and business to ensure all our programs are fit for market, insight-driven and customer-led.
The successful individual will oversee the management of the local and regional digital and in-person event programs, partner engagement strategy and customer engagement in support of the local business. You will be accountable for pipeline results, ensuring constant delivery of volume and quality of leads, MQLs, and new sales opportunities for your programs. Success in this role requires the ability to define an events strategy, set campaign goals, provide excellent project management skills, maintain a keen eye for compelling and innovative content, and possess a passion for continuous improvement.
This role reports into the VP Brand & Market Activation and is part of the wider Brand & Market Activation team whose aim is to increase brand awareness, increased our earned media share, and deliver local and regional market activation programs across prospect, customer and partner audiences. You will partner closely with Proposition Marketing, Global Demand Generation, Digital marketing team, and local sales teams to ensure our local events, partner and customer strategy is fit for purpose, aligns with our global marketing strategy and supports local market needs.
Your main responsibilities will be:
Accountable for the delivery of event marketing objectives for the region across prospects, customers, and partners
Development and execution of regional and country event marketing strategy, execution, and reporting performance
Influence and align with key stakeholders across Europe (UK, France, Germany, Belgium/Netherlands) on event strategies including own (Basware-hosted) and third-party events, as well as local partner and customer engagement opportunities
Management of senior stakeholders (Brand, Demand Generation, Partner, and Sales teams) to ensure alignment and best outcomes for market activation programs
Build and strengthen relationships with partners to drive demand through the partner channel
Align with local sales teams, marketing leadership, and other functions as needed
Provide local market feedback to global teams and provide a significant contribution to global projects
Enable sharing and adoption of best practices from other countries
Management of lead flow to the BDR team from the market activation programs
Work with the BDR team to ensure effective follow up of leads and conversion to pipeline
Team leadership and line management responsibility as well as managing strategic supplies
Skills & Requirements
To succeed in this role, you will have:
Minimum of 5-10 years’ experience in a marketing role with a focus on events and/or building, executing and scaling cross-functional marketing programs in a B2B environment
Strong event planning, project management and operational skills with ability to directly own and manage all elements of a multi-region events program from conception to measurement, including strategy, project management, vendor negotiation, production, event registration, data gathering/reporting, evaluations, speaker engagement, and cross-functional partnering
Ability to drive local market activation programs independently and take accountability for results
A strong understanding of pipeline management and driving demand in B2B domains supported by marketing automation and CRM
Confident communicator with ability to engage directly with external customers & partners
Customer and sales oriented, with ability to collaborate with functions outside of direct control to achieve great results
Excellent organizational skills coupled with high attention to detail and proven ability to manage multiple, competing priorities simultaneously, creating a sense of urgency in a fast-paced environment
Business-savvy modern marketer, with passion for innovation and new trends in marketing
Ability to manage and develop high performing teams
Ability to work well independently as well as part of a team, with proven ability to partner with virtual globally distributed teams
Experience of working in an international environment in a global matrix organisation
Fluency in English, plus French and/or German language, preferred
Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.
About the company
Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.
Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.