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Customer Marketing Manager

  • Austin
  • Austin

Meltwater is looking for a skilled, full-time Customer Marketing Manager who will be responsible for managing customer marketing initiatives across the Americas and Canadian market. This person will play an integral role in developing and executing customer marketing strategies that drive product engagement and business revenue.

As a key member of the marketing team, you will be responsible for all outgoing customer communication and develop a promotional calendar as well as nurturing flows to positively impact churn. We are looking for a data driven Customer Marketing Manager with creative marketing and communication skills to take our customer marketing to the next level.

Your area of responsibility includes:

  • Collaborate with Sales, Account and Product Managers to maintain a customer lifecycle strategy focused on success, retention, and growth.

  • Develop a customer segmentation approach for the Americas database to ensure customer driven communications.

  • Create tailored communications across new and existing channels like email, website, case studies, blog, webinars, etc. that encourage customer retention and expansion.

  • Own the email marketing and marketing automation for all customer marketing activities, including a tailored customer nurturing strategy for several segments, product releases, monthly newsletters, promotional campaigns and general communications.

  • Develop a customer centric event strategy and work with the local team on the execution of Business Breakfasts, conferences, summits, trade shows, digital events & lunches.

  • Work closely with the Customer Experience team to leverage our client-facing Meltwater education services.

Work with great people

Ruth Liew
Senior Director, Engineering
"What keeps me at Meltwater? Our incredible teams and culture of empowerment."
Bettina Kerz
Director, Content Integrations
"I’ve been given huge opportunities to grow professionally and personally."
Tim Santos
Vice President, Product Management
"I'm motivated every day by Meltwater’s culture of continuous improvement."
Bianca Falconi
Area Director, Client Acquisition
"Meltwater always pushes me outside of my comfort zone."
Laila Mousa
Account Executive Director
"I started over 9 years ago, learning many new skills through different challenges along the way"
TCA Jayant
Managing Director, India
"Meltwater has given me a platform to help businesses in India realize the importance of external data in their decision-making"
Carstin Hao
Director of Customer Success
"Our passion for realizing people's potential has never been stronger."

Skills & Requirements

What You’ll Bring

  • Completed studies in the field of, or with focus on, Marketing, PR, Media/Communication Sciences, Digital Media, Sales or related fields of study

  • 3+ years of professional experience in Marketing

  • Experience in Email Marketing and Automation Software

  • Strong understanding of the B2B Customer Life Cycle

  • Strong writer and content creator

  • Strong understanding of Marketing Data & Analytics

  • Initiative, reliability and team spirit as well as a good sense of humor and creativity


What We Will Give You

- An exciting position with a steep learning curve and great opportunities for career advancement

- An attractive salary with bonus opportunities and equity program

- Short decision-making processes and an agile team in an international company

- Space for your ideas and responsibility for your own projects from day 1

- Further education through coaching

- Flat hierarchies and strong corporate culture

- Corporate events, snacks, fruit, drinks

Great Place to Work

  • Over 2,000 amazing colleagues across 25 countries

  • Global opportunities

  • Excellent Benefits

  • World Class Products

  • Employee Wellness Initiatives

  • Flexible Work Options

  • Innovative industry and renowned customer base

  • Diversity and Affinity groups

  • Ongoing training and leadership programs

About the company

Why Meltwater?

Meltwater has gone from humble beginnings in Oslo, Norway in 2001 to the global leader in media intelligence with 30,000 global clients today. We provide solutions to help modern PR, communication, and marketing professionals better understand their current media landscape, both in the news & social media.

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values- Moro (fun), Enere (number one) and Respect (Respect). These founding principles stem from our Norweigan roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that focus on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. We only promote our sales leadership team from within the company, and our goal is to facilitate your long-term professional growth.

Our work is fun, challenging and rewarding, and we’re looking for driven individuals, passionate about learning business by doing it.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.


What we stand forTOM

Moro [‘mo(·)ro]This is the Norwegian word for "fun." We believe that in order to become truly successful, we should all enjoy what we do on a daily basis. That’s why we promote a fun, collaborative working environment, where individuals should feel comfortable and inspired.

Enere [‘e nðr’e]In Norwegian, this means “number one.” At Meltwater, ‘average’ isn’t good enough. Our goal is to build a groundbreaking company, where team members push themselves beyond their comfort zone, to develop as professionals, and as people.

Respekt [re’spekt]The Norwegian word for “respect.” We believe that it matters how a company or an individual becomes successful. We are not willing to achieve success at any cost, and we believe that there is always a right way to become number one.

Erin Giles | Contact Person

I'm interested
Meltwater Americas

Austin
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