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Head of Advertising - Tori, Oikotie & Rakentaja

  • Application Deadline: May 22, 2022
  • Helsinki +3 more
  • Application Deadline: May 22, 2022
  • Helsinki +3 more

You? Commercial online advertising background, possibly with experience in business development. Data-driven, solution-oriented and collaborative mindset with a business acumen along with the ability to execute advertising strategy and drive results with our advertising solution offering. Experience from working in cross-functional teams.
Role? Head of Advertising to be the go-to person in any advertising-related matters. Implementing advertising strategy and developing our advertising solution offering, collaborating with our sales teams and media agencies to build advertising solutions and to meet the business targets.
Location? We work in a hybrid way, so you can be based anywhere in Finland! Our office is located just a few steps away from the Helsinki railway station. We’d be happy to meet with you at the office once, twice per month, depending on your schedules.
Why us? This is an exciting opportunity to contribute to Schibsted's commercial success across Finland's leading marketplaces having millions of monthly users. We work independently on our Finnish products, but we collaborate internationally with the Schibsted Group on common projects every day, which creates the flourishing ground for professional development. Our community embraces curiosity, teamwork, a problem-solving mindset, and continuous learning.

Sounds like your cup of tea? Check out the details below!


  • We believe that in order to bring in the expertise we’re in need of, you’ve worked for +7 years in online advertising , including programmatic & contextual advertising.
  • You’re business-savvy and bring with you a business acumen to help us with setting advertising priorities.
  • You’re used to leading business/product initiatives or a team in a cross-functional setup.
  • Fluency in Finnish and in English (even on Monday mornings;-). Our customers prefer to do business with us in Finnish and our official language is English. We gather people together from multiple backgrounds (memes in Spanish, Indian cooking recipes, database parodies, and dog videos circulate on our Slack channels!).
  • As a person , you are dynamic, solution-oriented, and self-driven. Thanks to your analytical skills together with your commercial mindset, you master turning data and insights into growth strategies. Here is a motivated, development-oriented bunch of positive thinkers waiting for you, we hope you find our way of living as inspiring as we do!

As a Head of Advertising, your focus is on enabling the commercial success of our advertising solutions so how our advertising product offering on Tori, Oikotie and Rakentaja looks and develops over time, it’s up to you and to the Scalable Advertising Solutions squad (SAS) to plan and execute it! To do so, you’re the point of contact especially between our sales and media agencies. You make sure that our advertising products are competitive by collecting market insights on customer needs, regulator and privacy requirements, benchmarking our offerings and pricing to competitors, and presenting our new & face-lifted products to our external partners. Internally with our sales, you share your market findings to guide sales in the right direction without forgetting the prioritisation and evaluation of what’s strategically and business-wise important to focus on. Our sales colleagues keep on taking care of our customers but your expertise is needed in growing the advertising revenue by managing the advertising solution portfolio. We like to win it together, thus you also collaborate internally tightly with our marketing, sales operations, product, and tech squads on our way to meeting advertising P&L targets.

Not everything is sweet, so here’s the main opportunity to improve
You step into a brand new role which means that the responsibilities we’ve drafted above, haven’t been tested in practice. Thus, there might be some surprises ahead and a ‘we’ll find a way’ mindset will surely be needed from you. On the other hand, the unknown offers an opportunity to leave your fingerprint on how our advertising operations are drafted (exciting!)! No worries though, you’re not facing the unknown alone: Kati (your supervisor) and experts from our business verticals are here for you to tackle the future together. Is your curious mind asking for this kind of adventure?

During your first six months, we expect you to settle into our community, get to know our advertising product offering, and start building relationships with media agencies. Further down the road, we’re eager to see you managing our advertising solution offering and portfolio in close collaboration with product, tech, marketing and sales squads along with strengthening relationships with media agencies (and remember, we’re here to support you along the way!). What the future holds after that, let’s envision it together!

When getting to know us, you’ll notice quickly that we truly live and work based on our three key values: we win together when working on cross-functional teams around the OKRs (Objectives & Key Results), we encourage each other to be curious and actively develop ourselves for example with the help of LinkedIn Learning platform and Schibsted level training, and we are empowered to have courage to share ideas and challenge ourselves. If our way of working resonates with you, we believe that we’re a dream workplace for you!

Schibsted, a product company, gathers together Tori, Oikotie & Rakentaja reaching +4M users monthly. Over 250 colleagues in Finland and 5700 in the Nordics want to steer innovation on News media, Marketplaces & Growth adventures to empower the millions of people interacting with us in their daily lives. We’re lucky to work with colleagues who share the passion for their work and are friendly and caring. Our community embraces curiosity, teamwork, a problem-solving mindset, and continuous learning. Have a sneak peek at our boogie on LinkedIn & Instagram along with the Schibsted Talks podcast hosted by our very own colleagues.

GOT YOUR ATTENTION? Let us hear from you!
If you are looking for a workplace and the role in which you could share your knowledge and expertise, learn and grow, get inspired, be yourself, and feel good, let us hear from you! We’re eagerly waiting for you to turn yourself in by the 22nd of May.

Your future supervisor and our Marketing Director, Kati Saarela is happy to tell you about the daily work and answer any questions you might have about the role. Kati is best available over the phone (040 0600998) on Wednesday 11.5 from 16:00-17:00, or by email any time (kati.saarela(at)schibsted.com).

1.60 min meeting with Alessia and Venla, from the Talent Acquisition team (your background & future ambitions, role goals & expectations in short)
2. 60 min chat with the hiring supervisor Kati (get to know each other, how would it be to work as part of the team, diving deeper into your skillset)
3. 30 min meeting with few colleagues (get to know the Team)
4. 30 min coffee chat with Jussi, our CEO in Finland (Schibsted and our future steps)

In every interview, we have saved 10-15 minutes for you to interview us. So think about things you would like to know and have the courage to ask difficult questions! The hiring decision always has two sides: we make our choice, but most importantly, you are also making a big decision for your future. Hence, we want to make sure that all your questions are answered and that you have all the necessary tools before taking your next career step. #LI-VK1 #LI-Remote

Work with great people

Gözde Yigit
Product Manager
"What I love about SMF are the people, team spirit, challenging work, the sense of humor and the kindness. It warms my heart knowing that our work really makes a difference for the environment."
Samuli Paavilainen
Sales Director Jobs
"The possibility to work with such a diverse talented people creates this unique culture that inspires me every day. I would describe our culture with the words: openness, empathy and good boogie."
Sari Nieminen
Content Producer
"The best thing in Schibsted is its community and workmates. You are welcome to join any conversation and your opinion is accepted and valued."
Agustí Pellicer
iOS developer
"We are a welcoming bunch of people and everyone has been very friendly to newcomers. We even have a tech forum to share what we learn and present them to everyone who is interested."
Ruth Richman
Data Analytics Specialist
"What I enjoy most about my work is problem solving and always learning something new. It’s also really rewarding to see your work shape how the company changes and develops."

Great Place to Work

  • Lunch benefit

  • Recreational benefit

  • Heltti healthcare services

  • Extended insurances

  • Support for individual learning & development

  • Office library

  • Good Life Coffee office cafe & barista

  • HOMEsted - ergonomic home office

  • Weekly game nights

  • Devices of your choice

  • MyWeek - your own wellbeing week

  • SMF Activities - after work events

  • GoByBike - bike benefit

  • Possibility to work abroad for 30 days/year (EU)

  • Baby bonus

About the company

You might know us from our leading brands Tori, Oikotie and Rakentaja. We have a great bunch of over 250 talented professionals, who are working towards empowering people to make smart choices in their daily lives.

We like to describe ourselves as curious, kind and happy people. We invest in well-being and learning, and we put all our effort into delivering great products for a more sustainable future. We firmly believe in our company’s mission “Empowering people in their daily lives” and we live by our values: “Win together, Be curious, Have courage”. We have great professionals with various areas of expertise to work with and we highly value and nurture our diverse community.

Our culture is based on trust, working together, always learning more and challenging the status quo, in a nice and friendly atmosphere. We encourage our employees to lead a sustainable way of life both professionally and personally. All in all, we believe this is a pretty awesome place to be. But the thing is, we are just getting started! We need more smart and curious people to join our journey – so if this description of us resonates with you, please continue getting to know us more. We also want to get to know you, so if you are interested in working with us, leave your contact information with an open application.

Read more about us on our Career page.

Our valuesOur Schibsted Finland values are:

Win togetherWe are all in! We take part, share and include others. We use differences as a strength. We are kind and trust in good intentions.

Be curiousWe find new ways and we seek ways to delight our users, customers and co-workers. We move fast to learn fast, mistakes are part of growth. We are eager to always learn more.

Have courageWe aim high. We believe in ourselves and in people around us. We speak up and share our solutions. We are ready to offer and receive help.

Venla Kieleväinen | Contact Person

I'm interested

Helsinki +3 more
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Rethinking things since 1839

Rethinking things since 1839