Brand Experience Lead

Job Description

WithSecure ™ protects businesses all over the world from modern threats. We do this through a Co-security approach born from first-hand knowledge that no one can solve every cyber security problem alone. Every single day, our diverse, growing team fights against online extortion, threats to national infrastructure, the unlawful spread of sensitive information, and everything in-between.

The best part about working for WithSecure is our people! We are a community of dedicated and passionate professionals that take workplace happiness seriously. If you’re looking for something that’s more than just a job – we’d love to hear from you.

We're looking for a Brand Experience Lead to inspire and educate our audiences around the world. You'll develop experiences which will create co-security moments, deepen brand love, and develop advocacy for WithSecure. We’re looking for someone who knows how to develop an event from concept to execution, can build in-person and virtual experiences and is ready to experiment new concepts. You’ll be a doer, thinker, and innovator, and play a critical role in executing our brand marketing initiatives. In this role you’ll work with an international, diverse team based primarily in Helsinki and report into the VP Communications & Brand.

Job duties:

• Drive the conceptualization and execution of WithSecure’s brand epics
• Develop and lead experiential programs mainly in Europe, the US and Japan including large-scale conferences, virtual experiences, and bespoke customer and partner experiences
• Develop compelling business cases for various brand experience activations by working closely with headquarters and regional marketing teams and aligning these inputs to our key brand marketing strategies
• Develop and manage budgets
• Proactively research new opportunities to expand our experiential footprint
• Partner with in-house creative team as well as external agency partners on the production and delivery of assets for virtual and in-person experiences
• Collaborate with communications & digital marketing colleagues to amplify experiential efforts via PR, thought leadership, social media, online advertising, outbound email comms, and the brand website

What are we looking for?

We are looking for a ruthless team player who shares our passion for creative brand marketing who has:

• Preferrably 5+ years of experiential marketing experience
• Proven track record of executing quality brand experiences that have the wow factor and deliver against business objectives
• Understanding of how brand marketing supports sales and what drives salespeople
• Experience in collaborating across multiple marketing channels & disciplines to meet business goals
• Superior project management & organizational aptitude, with the ability to manage multiple campaign components effectively and efficiently
• Expertise in measuring, evaluating and communicating the success of experiential initiatives
• Strong attention to detail and willingness to get your hands dirty from strategy through to execution

At WithSecure™, we value our differences, varied experiences, and collective contribution. We know that not everyone takes the same career path, so if you don’t match this job description perfectly, don’t worry! We would rather see your application than risk missing out on your potential to make an impact.

What will you get from us:

• A one in a life-time opportunity to build an entirely new brand
• A purpose-driven culture and meaningful work
• A rich package of fringe benefits including company products, private healthcare and comprehensive insurance, as well as culture, sport, bike and lunch benefits
• Fruit and drinks, on-premise gym and - loved by all - massages from our professional masseurs