Head of Brand/ Creative Lead

Job Description

F-Secure makes every digital moment more secure, for everyone. We deliver brilliantly simple, frictionless security experiences that make life easier for the tens of millions of people we protect and our 170 service provider partners. For more than 30 years, we’ve led the cyber security industry, inspired by a pioneering spirit born out of a shared commitment to do better by working together.

What are we looking for?

A brilliant, world-class creative thinker.

We work in a homogenous sector. Everything looks the same, sounds the same and feels the same. The relationship security Brands have with Consumers is transactional and is focused on products not experiences. The bar is low.

We have an opportunity to lift and separate F-Secure through the power of creativity. From impactful ATL campaigns, to innovative PR ideas, to everyday social posts which cut through the noise.

We are looking for a Creative who is able to translate our positioning of ‘ Brilliantly simple security experiences protecting your digital moments ’ throughout the business. Both internally, to create a business our Fellows are proud to work for, and externally, to create a desirable brand for Partners and Consumers.

Head of Brand/ Creative Lead sits within the corporate Marketing function, reporting to the Chief Marketing Officer. Other teams include Content, PR and Social. This role has one direct report, access to an in-house team and external agency support as and when is required.

Key Responsibilities

Head of Brand/ Creative Lead is the conscience of the Brand inside of the business. You will direct and guide teams on how to/ how not to execute the Brand across all touchpoints, with a specific focus on Marketing.

You are the owner of the Brand book and asset bank, keeping it updated for Commercial teams throughout the organization.

This is a hands on, varied role;

• You will write and produce TV scripts, You Tube videos, digital ads, podcasts and outdoor treatments for multichannel global campaigns
• In conjunction with the eCommerce team, you will advise on idea generation for performance campaigns
• In conjunction with PR team, you will workshop PR ideas and stunts to generate earned media
• In conjunction with Service Provider Marketing, you will support the Events team on production for owned and 3rd party activity
• In conjunction with Product Marketing and Head of Content, you will advise on art direction and creative style for white papers and key reports
• In conjunction with the social team, you will assist in developing social content
• In conjunction with internal comms, you will advise on the office environment as we land in our new premises in 2023
• On occasions you will appoint external communication and design agencies to support key projects

What are we looking for?

• +8 years as an Art Director/ Copywriter for a communication agency and/ or in house creative lead
• Proven experience of writing and producing campaigns which drive business growth – will be able to share and talk through tangible examples
• Ability to think and execute multichannel, across different marketing disciplines
• Always thinking about the audience, what drives them and how they will consume Content
• Thrives under freedom
• Comfortable with ambiguity
• Welcomes feedback, data, and insight on how to continuously improve

Location: Home – required to meet remotely in LDN or Basingstoke each month.