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Marketing Automation Manager, APAC

  • Bengaluru +5 more
  • Bengaluru +5 more

About this position

The Marketing Automation Manager is a new role on the APAC Marketing team. You will be a key member and contributor to our growing regional business. You will own and manage our regional technology stack and be responsible for day to day operation of our automation systems, specifically Marketo, Zoom Webinars, ON24, CRM, our CMS system etc.

You will primarily work with field marketing managers across APAC, to understand, plan, build and execute email communications, marketing automation campaigns and nurture programs to meet business objectives. The role will report into the APAC Marketing Director.

Ideal candidates will have proven marketing automation experience, as well as a strong understanding of B2B digital marketing and lead generation.

Meet the team

The APAC Marketing team at Meltwater is the growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.

What will you be doing?

  • Design, build, execute and optimize marketing programs and campaigns within Marketo and our CRM to deliver measurable results.

  • Develop audience segments, lists and reporting mechanisms to drive engagement.

  • Identify opportunities for testing and recommendations for program improvements.

  • Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.

  • Create emails, landing pages, templates, forms, nurture programs, lead scoring, in accordance with industry best practices

  • Run A/B tests on subject lines, creative and copy tests for campaigns and landing pages to optimize performance.

  • Oversee various technology integrations including CRM, webinar platforms, data enhancement tools, etc.

  • Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.

  • Create standard and custom analytical reports and dashboards on MQLs, acquisition programs, nurture campaigns, conversion rates and media buys to track campaign ROI, attribution and sales effectiveness.

  • Continuously evaluate emerging digital technologies and propose new and creative growth strategies.

What we would like to see from you

  • Bachelor's degree or equivalent with 5+ years of relevant work experience.

  • 3+ years of marketing automation experience in Marketo and Salesforce.com (Marketo certification highly regarded).

  • Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.

  • Experienced in webinar hosting platforms, including scheduling, prepping, hosting, recording, and follow up.

  • Track record of success marketing to mid-sized and enterprise businesses.

  • Excellent marketing project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in a fast-paced and high-energy environment.

  • A proven history of delivering high quality projects on time and within budget guidelines.

  • Ability to multitask, prioritize and problem solve. Goal and results driven, ability to get things done.

  • Fundamental knowledge of HTML/CSS will be a is a huge plus as it can help while working on email templates and landing pages

The perks of working with us!

  • Competitive compensation package

  • Training program, conference, seminar for your personal and professional growth

  • Business travel & life insurance

  • A hybrid work model that creates a friendly, dynamic, and collaborative work environment

  • The opportunity to make an immediate impact as a part of a fast-growing team

  • And much more!

Work with great people

Naresh Nehvin
Managing Director, Client Acquisition
"Meltwater has empowered me as a professional and individual. It has gifted me the rare opportunity to work with seasoned practitioners and industry leaders as a trusted consultant to their business."
Faten Amzah
Key Account Manager, Client Success
"Meltwater entrusted me to work independently with regional key decision makers from the start. It all boils down to the support and trust that we place in our most important asset - people!"
Amanda Shaw
Senior Manager, Client Success
"Meltwater teaches you to learn fast and fail quickly. We support a growth mindset, and from the most junior staff to senior management, everyone is accessible and supports each other's career."
Vilhelm Rudberg
Client Strategy Director
"The best thing about a Meltwater career is the abundance of challenge and opportunity - you are bound to realize and develop personal strengths you never knew existed!"

Great Place to Work

  • Competitive salary & bonuses

  • Work-life balance

  • Generous vacation leave & medical benefits

  • Vibrant office space and well-stocked pantry

  • Progression and empowerment

  • Diverse, high-performance & collaborative teams

  • Flat hierarchy and strong support groups

  • Global presence with flexible work arrangements

  • A uniquely Meltwater culture like no other

About the company

About Meltwater

With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.

Our Belief in People

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.

We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it.


Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.

  • Moro [‘mo(·)ro]
    Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment.

  • Enere [‘e nðr’e]
    Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations.

  • Respekt [re’spekt]
    Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility.

  • MER
    An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.

Official Careers Page:https://careers.meltwater.com/

Meltwater Instagram Careers Page:https://www.instagram.com/meltwatercareers/

Lorraine Tan | Contact Person

I'm interested

Bengaluru +5 more
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