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Head of Customer Marketing - Enterprise Segment

  • Applications are considered on a rolling basis
  • USA
  • Applications are considered on a rolling basis
  • USA

At DigitalRoute , we are obsessed with helping our customers unlock usage data to optimize their business. Every day, we are supporting iconic global brands deliver better customer experience, reduce revenue leakage, and grow their business with new services.

We love to think big. By understanding usage data and our customers business, we can turn any event or action into a growth opportunity for our customers.

This is where you come in. The person we are looking for is passionate about demonstrating how marketing is a revenue generating unit, taking a holistic approach to channel and customer marketing, connecting the customer needs to how DigitalRoute can solve their needs, and catering for that buyer journey in an ideal manner.

To succeed in this role, you need skills and experience in utilizing marketing and strategy tools such as but not limited to market and customer segmentation, developing distinct and sustained value proposition, defining use cases. Utilization of digital channels, understanding content and its critical role, and how to use marketing technology is second nature to you.

What you'll do
Your objective is to increase DigitalRoute’s revenues by generating qualified leads and opportunities within the selected enterprise segments. This will be underpinned by the following key responsibilities:

  • Customer segmentation for selected enterprise segments
  • Analysis and synthetization of key customers business and needs
  • Monitoring competitor activities, seek best practice, how to differentiate, to aggressively outperform competition
  • Developing and executing account-based program (ABM) for key customers with the purpose of creating awareness, generating leads, and customer acquisition. This includes objectives, expected outcomes, target audience, key messages, use cases, and activities with inputs from key stakeholders from product, sales, and customer success.
  • Accountable for defining customer specific content, and orchestrating the development and delivery of such content in line with ABM plans to ensure successful lead nurturing
  • Ensuring seamless integration with the overall DigitalRoute campaign and activation plan to secure a consistent and effective customer journey, by personas and journey stage from the overall company campaign, into the segment and partner specific account-based programs
  • Continuously monitor and analyze the performance of ABM plans with deep data driven approach, with a relentless pursuit of identifying and implementing improvements to maximize ROI
  • Assess requirements of the ABM plan to reach defined growth targets including scope/deliverables, milestones (from scoping to design to final approvals), estimates to actual costs and invoicing, document & timely flow of information with project stakeholders including communicating updates if there is a change in project statement of work, schedule, or estimate
  • Contribute as subject matter expert to use case development together with product marketing, and the product managers
  • Support sales enablement activities within the enterprise segment including content development, input, and formal sign off
  • Build/develop key customer relations, particularly with your customer counterparts

What you'll bring

  • Proven experience from cloud and SaaS businesses, from marketing to ideally sales and product
  • Strategic thinking. Ability to drive big ideas aligned to company long term goals and growth ambition throughout campaign execution activities
  • Demonstrated success owning the strategy, framework, development, and execution of global, multichannel demand generation campaigns.
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships.
  • A passion for metrics and data to influence decisions; experience using reporting/dashboard tools. Experience with Marketing automation, CRM systems, etc.
  • Exceptional project management skills coupled with a meticulous desire to manage project timelines and deliverables.
  • Self-starter with high energy, “can do” personality and desire to thrive in a fast-paced growth environment.
  • An enthusiastic team player with effective communication and interpersonal skills

Work with great people

Ahmad Farouq
Test Engineer
"The unique of the company is putting the employees first. As an example, in R&D everyone will do a rotation of 2 months to another team to share knowledge as well to improve our collaboration."
Johan Eriksson
Senior Solution Architect
"After 18 years DigitalRoute, I still feel that I develop my skills. We develop on-the-edge technology for any industry and we are working in an international environment with supportive colleagues."
Silvia Huashuayo
"I love my job because people care about me as a person and about my professional growth. There is a genuine spirit of cooperation and shared goals."
Josefin Malmqvist
Chief Customer Officer

Great Place to Work

  • We take care

  • We love to have fun

  • We are covered

  • We have it our way

  • We invest in parenthood

  • We design our destiny

About the company

DigitalRoute processes data about how customers use digital services. Our software is used by telecoms, streaming services, SaaS companies, and many others. Why does this data matter? Data about usage helps companies send accurate invoices, improve customer experiences, and control how much of a service is used. It even helps companies create entirely new services based on customer behavior. We help some of the world’s most iconic brands shift to subscription and usage-based services.

Everyone makes a differenWe believe in the individual. We are not just saying it but knowing that everyone makes a difference. Being a relatively small company with a flat organization, people here have room to influence, be visible and make a real difference. We want people to feel empowered to raise opinions, drive initiatives and take ownership.

Big-hearted across the woWe have a soul of a small and big-hearted team working together across the globe. Here, it is as natural to work with someone hundreds of miles away as with someone sitting next to you. And we do it together as one team. We actively strive for an environment where everyone feels included and valued.

Dedicated to succeed.We are a growth company with high ambitions, chosen by the most iconic brands in the world. With a true passion for our customers, we constantly go after new grounds to be at the forefront of what we do. We provide the possibilities to grow in a culture where flexibility, courage, and dedication to succeed take us to the next level.

Ollie Skipper | Contact Person

I'm interested

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