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Digital Marketing Manager
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Industry

Computer/IT Services

Category

Marketing

Experience

Experienced

Applications are considered on a rolling basis

Location: Genk

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Contact Person
Sofie Daniëls

Job Description

We are looking for a creative and analytical Marketing Manager who wants to be involved and drive growth for one of the world's leading Digital Commerce Agencies.

Do you have experience in digital marketing, interest in e-commerce and its development, want to work in a global environment and take the initiative? - Then Vaimo may be the place for you.

As Digital Marketing Manager at Vaimo Benelux, you own and manage all local marketing activities for the Benelux markets. You report to Vaimo's Country Manager for the Benelux and work in close collaboration with the local sales team and the global marketing team.

As a Digital Marketing Manager, you drive the marketing strategy in all channels to attract new customers while building the brand.

Your responsibilities lie in owning and managing the market budget, creating and monitoring marketing campaigns and events, creating content for relevant channels, and working closely with Vaimo's ecosystem of partners to run local collaborative events and campaigns for increased sales.

RESPONSIBILITIES AND DUTIES

In an analytical way, evaluate the customer experience in all channels, understand the customer journey and optimize the user flow.

Digital campaign work; analysis, segmentation, social media, advertising, campaign optimization, and content creation.

Set the annual goals and create a plan and budget based on these together with Vaimo's Country Manager and sales team.

Create, optimize and analyze content based on marketing plan, campaign plan and visual identity.

Measure and report on campaigns and other marketing activities to achieve set goals.

Identify trends and insights to optimize budget and success.

Strategically work with SEO / SEM and be responsible for Vaimo's Benelux websites.

Plan and carry out internal and external sales events, such as attending expos and conferences and organizing seminars and webinars for clients and prospects

Skills & Requirements

The most important thing is who you are as a person and if we are a good match for each other.

We believe that you are structured and analytical with a creative sense of marketing. You take the initiative and are comfortable in making decisions. Through your social skills, you are good at building relationships both internally and with customers and partner companies to create world-class marketing.

In addition to your personal qualities, there are also some qualifications that we are happy to see that you have:
Education in marketing, economics or similar is a necessary foundation.
+ 5 Years experience in Digital Marketing.
You have a strong understanding and experience of SEO / SEM and Wordpress or similar tools.

You have an understanding of, and analytical thinking about, target group analysis and the user flow. Experience of email campaigns in CRM systems (eg. Hubspot), as well as experience in video creation and image editing, is a strong merit.

Finally, you are fluent in Dutch and English in both speech and writing. French is a plus.

About the company

Vaimo is one of the world’s most respected experts in digital commerce and experience. We are a full-service omnichannel partner, driving success in digital commerce through digital enablement, customer experience, solution development, and managed services.

We have a 12-year track record of technical excellence, working with select industry partners, to provide our clients with the best solutions across the B2B, B2C, and D2C sectors.

We are a global company with a local presence, focused on cultivating close, long-term relationships with our clients. We work with brands, retailers, and manufacturers all over the world and have over 500 employees, who are based in offices in 15 markets across EMEA, APAC, and North America.

I'm interested