Digital Marketing Manager, APAC
- Applications are considered on a rolling basis
- Singapore
Who are you?
As the digital marketing manager for APAC, you will be responsible for developing and executing strategic digital marketing programs across Asia Pacific. The digital program will drive brand awareness, generate leads and accelerate pipeline opportunities across key markets in APAC.
The right candidate for this role is a marketing strategist with hands-on experience in digital media planning, tracking and conversion funnel optimization, and managing projects across multiple channels (e.g. paid social, programmatic, search, etc) in collaboration with cross-functional teams. You have sound knowledge of digital media channels, including Google Ads (Display, Video and Search), paid social (Facebook, Instagram, Linkedin, Twitter), and platforms for PPC management. You are analytical and experienced in measuring the effectiveness and impacts of digital marketing programs that drive conversions, pipeline and revenue and proactively driving different ways to optimize performance. You derive customer insights from CRM and other automation tools.
Meet the team
The APAC Marketing team at Meltwater is the growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.
What will you be doing?
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Take the lead with digital ad campaigns to drive brand awareness, engage audiences and generate demand through multiple digital channels -— Google ads, LinkedIn ads etc..
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Partner with the Field Marketing Managers on country specific strategy to deliver quarterly demand gen targets
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Work with our regional digital agency to manage day-to-day digital media operations such as campaign set-up and optimisation to maximise engagement, conversion rate and overall ROI
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Manage creative marketing material development (landing pages, ads, copy)
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Communicate actionable insights to key stakeholders and make recommendations for optimisation.
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Work with cross-functional teams to create reporting and real-time dashboards for evaluating digital media campaign performance and optimise budget allocation
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Own and develop marketing automation processes that emphasize on lead generation and lead nurturing
What we would like to see from you
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Bachelor’s degree, preferably in business, marketing or equivalent
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3-5+ years’ experience in digital marketing (preferably with a B2B focus), with strong understanding of digital marketing tools, platforms and best practices
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Proficiency with Salesforce, Tableau, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Marketo and social media advertising (e.g. Facebook, LinkedIn)
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Experience managing PPC, SEO, Email marketing campaigns and Marketing automation programs
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Experience managing stakeholders across countries in APAC and globally is preferred
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Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts
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Detail-oriented and highly organized
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Curious, proactive and enjoys testing new things
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Results driven with ability to quantify performance and optimize results
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An excellent communicator with a collaborative spirit
The perks of working with us
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Competitive Compensation Package
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20 paid holidays
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Training program, conference, seminar for your personal and professional growth
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Business travel life insurance
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A friendly, dynamic, and collaborative work environment that allows for frequent exposure to executives
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The opportunity to make an immediate impact as a part of a fast-growing team
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Fun team outings
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Well stocked kitchen with lots of snacks and drinks
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And more…
Meltwater Careers Page: https://careers.meltwater.com/
(#LI-LTSG)
Work with great people
Great Place to Work
Competitive salary & bonuses
Work-life balance
Generous vacation leave & medical benefits
Vibrant office space and well-stocked pantry
Progression and empowerment
Diverse, high-performance & collaborative teams
Flat hierarchy and strong support groups
Global presence with flexible work arrangements
A uniquely Meltwater culture like no other
About the company
About Meltwater
With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.
Our Belief in People
For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.
Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.
At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.
We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it.
Culture
Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.
- Moro [‘mo(·)ro]
Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment. - Enere [‘e nðr’e]
Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations. - Respekt [re’spekt]
Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility. - MER
An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.
Visit our Careers Pagehttps://careers.meltwater.com/
Lorraine Tan | Contact Person
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