Associate- Campaign Marketing
- Chandigarh
Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.
We are looking for an Associate, Campaign Marketing to join our team. You will provide support to marketing teams like Demand Generation teams, Brand Marketing teams etc. and take a key role in supporting data quality, insight, and execution. You should also be able to interpret metrics, be goal-oriented and a strong communicator. We expect you to perform well in a team environment and have exceptional people skills. Ultimately, you should be able to contribute to creating and maintaining good customer relationships and ensuring smooth Marketing team operations.
- Become a critical part of the Digital Marketing team and support in all kinds of administrative work.
- Act as a bridge between offshore teams and local Digital Marketing team
- Monitoring and understanding of tasks on a day-to-day basis through project management tool.
- Lead creation in MAP and CRM with daily review on accounts, contacts, and companies.
- Support in data quality and management.
- Making Internal follow-up and communication with teams on leads passed to Sales.
- Creation of Emails, Landing Pages, Nurture workflows in Hubspot.
- List management, Lead Management, data management & creation of data upload templates.
- Contact subscription status and opt-in management.
- Regular data maintenance/cleaning in MAP in support with MAP Owners.
- Support nurture creation and activation provide insight into data quality, campaign performance and expectation management.
- A/B Testing of emails and Landing pages
- Creating strong alignment and co-ordination between global teams
** MAP – Marketing Automation Platform (Hubspot)
Work with great people
Skills & Requirements
- Basic Knowledge of Hubspot and websites and other DM tools
- Good Communication skills
- 1-2 years of Experience in Digital Marketing Teams
- Knowledge of digital marketing and its various techniques
- Ability to perform research and have an analytical bend of mind.
- Keen and quick learner
- Excellent Microsoft Office skills especially Excels.
- Minimum of Bachelors (Technology/ Engineering) degree preferred.
Great Place to Work
We embrace a growth mindset.
We empower through accountability.
We dare to try.
We value every individual.
About the company
Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.
Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.
2020Recognized market leader with global operations, 20+ offices worldwide.
2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time
2014-2019Several industry recognitions and product launches
2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions
2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network
2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software
2005Launch of fully integrated Purchase-to-Pay solution suite
2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service
1992Launch of first financial management software
1985Basware founded in Finland
Prateek Arora | Contact Person
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