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Specialist, Campaign Marketing

  • Applications are considered on a rolling basis
  • Chandigarh
  • Applications are considered on a rolling basis
  • Chandigarh

Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.

The Specialist - Campaign Marketing will be an integral part of the Digital Marketing team and working closely with the various stakeholders on the day to day activities. The person needs to be organized and have an eye to detail. Should be capable of multi-tasking. The person should have effective communication skills which will also help in developing close relationships with Demand Generation and other Marketing teams.

  • Proficiency in HubSpot marketing automation systems and integrating those systems with other technologies.
  • Tracking and scoring lead through HubSpot CRM & Marketing Hub Professional and generating reports.
  • Proficiency in email marketing and marketing automation technology.
  • Should have good knowledge of Web Analytics Tools (eg.. Google Analytics).
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
  • Past experience with email marketing, lead nurturing, marketing automation will be a plus.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Manage technical aspects of key marketing systems (marketing automation, CRM)
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Knowledge of Data Privacy would be an advantage.

Shift Timings:- General Shift

Work with great people

Hanna Ikonen
Senior Manager, Customer Services
"I feel that I can make a difference, drive improvements & take controlled risks, and all this is supported by the company."
Sam Bradner
Senior Content Designer
"Best part of my job is flexibility and variability. I don´t really have a typical day, and I like that!"
Kevin Kamau
Senior Product Manager
"Basware is a global company that values people as a crucial driver for success."
Trang Pham
Senior Specialist, Communications
"I know I can make an impact in hundreds of different ways. Basware is really unique to me – we have the best people and we are the leader in our industry."
Mika Peurala
Solution Architect
"Absolutely the best colleagues and line managers in the world!"
Jaakko Jutila
Director, Customer Support
"At Basware you have the freedom to identify and start different development activities across the organization without getting approvals from above."
Namrata Checker
Team Lead, Digital Marketing
"What I love most about my job is the people that I work with, the freedom of putting forward my ideas, thoughts and feedback but also the freedom of creating the way of working that works best for me."
Siddhartha Bhatia
Senior Cloud Developer
"I am honored to have worked with the leaders of tomorrow. The organization is absolutely people centric with its prime focus always on employee engagement, loyalty and satisfaction."

Skills & Requirements

Required Skills:-

  • 3 to 6 years of experience.
  • Postgraduate in Marketing or equivalent working experience.
  • Knowledge and experience managing HubSpot marketing automation.
  • Experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
  • Hubspot Certified preferred
  • Proficient in HubSpot web analytics and A/B testing tools.
  • Experience in using website CMS and website online monitoring tools.
  • Working knowledge of HTML5, CSS3, JavaScript, and jQuery
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.

Great Place to Work

  • We embrace a growth mindset.

  • We empower through accountability.

  • We dare to try.

  • We value every individual.

About the company

Basware is the global leader in providing networked purchase-to-pay solutions and innovative financing services. Basware’s commerce and financing network connects businesses in over 100 countries and territories around the globe. As the largest open business network in the world, Basware provides scale and reach for organizations of all sizes, enabling them to grow their business and unlock value across their operations by simplifying and streamlining financial processes. Small and large companies around the world achieve significant cost savings, more flexible payment terms, greater efficiencies and closer relationships with their suppliers.

Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the purchase-to-pay industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world class solutions and services to hundreds of companies worldwide. A critical part of our culture is the high amount of trust we put into our employees—we want you to make a difference. So, we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where our employees strive for excellence, put our customers first, lead the way, and inspire one another to build a winning team.


2020Recognized market leader with global operations, 20+ offices worldwide.

2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time

2014-2019Several industry recognitions and product launches

2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions

2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network

2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software

2005Launch of fully integrated Purchase-to-Pay solution suite

2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service

1992Launch of first financial management software

1985Basware founded in Finland

Basware

Chandigarh
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