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Marketing Analyst

  • Applications are considered on a rolling basis
  • Stockholm
  • Applications are considered on a rolling basis
  • Stockholm

Mentimeter's vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen and to be heard. We believe in giving everyone a voice, in every meeting and presentation. We are building a modern, friendly, and diverse product-first tech company based in Stockholm and we would love for you to join us!

Leveraging actionable insights is key to understanding Mentimeters users, our performance, the competitive landscape and industry as a whole. To optimize our marketing efforts and enable the whole department to become more data-informed and -inspired, we are now expanding our Data & Insights organization with a Marketing Analyst.

In this role you will be embedded in the Marketing department where you, in close collaboration with a Marketing Data Scientist, will work hands-on to enable and promote more accurate, data-driven decisions. Amongst other things, you will identify and develop relevant KPI-s, put together performance reports, conduct deep-dive analysis and segmentation studies, evaluate marketing investments, measure ROI etc. The role will require a mix of operational and strategic skills combined with a large portion of drive, proactiveness and entrepreneurial spirit. You will directly contribute to accurate measurement and improve marketing results through efficiency and scale.

Key responsibilities:

  • Work hands on with all things related to Marketing Analytics (from email automation, traffic acquisition and campaigns to website);

  • Constantly wrangle, analyze and improve measurement of marketing metrics (e.g. brand awareness, advertising effectiveness, video engagement, content consumption) and develop Mentimeters marketing attribution model;

  • Work closely with Marketing experts, Data Scientists, Insight Specialists and other highly skilled professionals to monitor and understand the past and the present, as well as predict the future;

  • Act as a stakeholder to support the evolution of MarTech stack, tool selection and potential integrations;

  • Present actionable business recommendations based on insights and design impactful visualizations to track and highlight progress;

  • Seek opportunities to improve reporting processes, data collection, forecasting of performance, and value;

  • Work hands on with pulling data from different systems and sources, combine qualitative and quantitative methods to tell stories and build reports that will be used to inform and inspire actionable insights across the Marketing Department;

  • Make sure the insights and stories that impact key decisions are relevant - it is not (only) about doing things right, it is about doing the right things.

Work with great people

Front-end Developer
"Dog videos vs. Cat videos is the ever ongoing fight of Internet. Soner has clearly picked a side: Doggos. The cuter and hairier the better."
Business Development Director - Sales
"All the way from Italian metropolitan via small town of Switzerland to Stockholm to be a part of the Menti-family. It's like it was written in the stars (check the cancer sign)."
Product Manager
"Anna is a Stockholmer and a part of the Mentimeter KTH alumni crew. When she's not innovating at Mentimeter, she's doing jumping jacks on the handball court or partying in the USA."
Head of Brand
"As a kid Carl wanted to be a fashion designer, but ended up doing the next best thing - branding and PR. When he's not at Menti he's touring Sweden with his cover band (apparently they're terrible)."

Skills & Requirements

To be successful in the role, we believe that you meet the following requirements:

  • Bachelor's degree or higher in Business Administration, Economics, Statistics or equivalent;

  • 4+ years of relevant working experience;

  • Has good understanding of the typical SaaS sales cycle and/or the enterprise product buyer’s journey;

  • Today, you might be a Digital Marketer who has become a master of analytics tools, or you might be an Analyst working hands-on with supporting Marketing teams with reporting, analysis, brand tracking etc.

  • Solid experience with marketing metrics like CAC, CPM, COV, CLV etc.

  • Master of Web Analytics (incl. Google Analytics, Google Tag Manager, Search console etc.);

  • Experience in using BI- and visualization tools (such as Looker, Tableau, or similar);

  • Excellent analytical and numerical skills.

At Mentimeter we often say the only thing constant is change, in order to be successful in this role and thrive in our dynamic and fast-paced environment, we believe the following attributes are key factors:

  • Analytical and creative mind-set with hands-on approach to challenges;

  • Strong personal leadership with a collaborative and proactive approach to solving problems;

  • Be results driven, open, flexible and always have focus on the business value;

  • Ability and motivation to learn new technologies and methodologies;

  • Strong written and verbal communication skills; able to communicate clearly and in a compelling manner to audiences of various levels.

Not required:

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts 40 different nationalities!);

  • You are not required to be advanced in programming or writing queries.

This role will have its base in our HQ in Stockholm and is an onsite/hybrid role.
Learn more about Our Ways of Working - Guiding Principles by clicking here.


Not sure you meet 100% of our qualifications? Please apply anyway!

With your application, please include:

  • A thoughtful cover letter explaining why you would enjoy working in this role and why you’d like to work at Mentimeter and an up-to-date CV.

What you can expect from our recruitment process:

  1. Introduction interview - Get to know us better and introduce yourself

  2. Case - Show your skills by conducting a small business or technical case

  3. Competence interview - Meet the team and dive deep into your background and knowledge.

  4. Culture interview - Discuss our core values and culture, are we a perfect fit?

Our 5 core principles and basis for our value-driven culture include:

  • Inclusiveness - Transparency, equality and diversity

  • Work smart - Know when to excel but also when good enough is exactly that, good enough

  • Professionalism - “The consultant mindset”

  • Be Humble to others work

  • Have fun

The Mentimeter Culture

The work environment is inclusive, respectful, non-political, fun and very professional. We make sure to excel when we need to, but never overdo it in order to maintain our work-life balance. With over 40 different nationalities working at Mentimeter, this is one of many ways we show that we embrace diversity. To embrace other cultures we also re-locate the entire team for one month, once a year.

To learn a bit more about our team and who we are, make sure to visit our team page.

We at Mentimeter believe in giving everyone a voice - regardless of who you are. So we built a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraces, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our benefits and perks by clicking here!

If you're interested in knowing what personal data about you we collect and how we use it when you apply for a job, take a look here https://www.mentimeter.com/candidate-privacy-policy.

Great Place to Work

  • Access to a personal leadership coach

  • Private healthcare insurance

  • Wellness allowance 5000 sek/year

  • Individual budget for professional development

  • Private pension matching ITP-level

  • 1 month (optional) relocation trip in Europe/year

  • Attractive insurance package

  • 30 days of paid vacation per year

  • A diverse, modern and inclusive work environment

  • 5 weeks paid vacation

  • Access to a personal leadership coach

  • Individual budget for professional development

  • Pension plan

  • Wellness allowance CAD 700/year

  • 1 month (optional) relocation trip per year

  • RRSP matching

About the company

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.

With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.

We have more than 200 million users and customers in over 200 countries. On our way to making the world a better place, one presentation at a time.


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