We’re looking for a marketing and communications expert to help us tell the world about MEST! Critical to this role will be raising awareness about the MEST program, managing our social communities and creating content that highlights the achievements of our students, portfolio companies and staff .
This experienced communications professional will lead our marketing and communications efforts, with an eye to our Pan-African presence and our global reach. A core responsibility will be overseeing all owned media, including the blog, newsletters, website and social, and working with the Marketing & Recruitment Lead to continue to add to our existing assets.
MARKETING & COMMUNICATIONS
Community Engagement (Social Media)
Take ownership over our international MEST social media communities, including Facebook, Twitter Instagram and Youtube. Social media is a key point of communication for students, prospects, alumni and fans of MEST, and we expect this person to nurture and grow our channels, while demonstrating MEST’s unique voice and culture
May include social media advertising, participation in local or international events on behalf of MEST
Own the meltwater.org site, including updates where needed and regular blog contributions
SEO & SEM best practices
This is where you shine! We need a passionate writer to help us bring the MEST story to life, including blog posts, interviews, newsletters, images and more
Highlight our students, alumni, portfolio companies and staff
Regularly report on news and events happening at MEST
Work with the press who attend our events
Create a MEST newsletter to help us share updates with our network
Offer regular updates to partners, investors, guest lectures and more
Maintain internal community portal to keep the entire MEST community informed
PRESS & MEDIA RELATIONS
Stay on top of all mentions around MEST and portfolio companies
Write draft press releases for announcements
Work with Marketing & Recruitment head to create and maintain relationships with local and international press contacts
Work with the team to cover logistics for all MEST-hosted events; continually post on social media throughout events
WHAT YOU'LL GAIN
A truly unique experience working with tomorrow’s future African leaders
The chance to have a significant impact on job creation and development across the continent
The opportunity to work with a truly global team, with connections in Silicon Valley, London, Hong Kong and across the world
The opportunity to hear from our incredible cast of guest lectures and MEST visitors, including global entrepreneurs, investors and leaders in the tech world
Experience in a fast-paced learning environment with a high amount of responsibility and flexibility
Skills & Requirements
A strong communicator and writer who is excited to spread the word about MEST and our mission, and positively represent the brand
Proactive; you take initiative and continually present new ideas that will make our brand stronger
A strong writer who has experience building top quality content
Internationally minded. Our program accepts students from across Sub-Saharan Africa, so you’ll need to understand the nuances of different cultures and mindsets
Highly organized, who can own our assets and proactively create new ones where needed
Familiar with Mailchimp, Wordpress and Google docs, as well as with Google analytics and SEO best practices
An experienced social media community manager
Familiar with the press world and understands how to engage with journalists and publications to help us form more meaningful relationships
Enthusiastic about working in a technology hub or incubator
About the company
Every year, aspiring global entrepreneurs with a strong interest in technology & entrepreneurship from across Ghana, Nigeria, Kenya, South Africa and now Cote D’ivoire, apply and compete for only 60 open spots for one of the world’s top startup Incubator Programs- MEST.
Since its inception in 2008, MEST has invested over $15million in training 400+ individual entrepreneurs and over 25 high technology companies across Ghana and Nigeria have been mentored and funded.
MEST entrepreneurs have developed solutions addressing local & global markets, received outside follow-on funding from global investors, and have gained admittance to top accelerator programs such as Y-Combinator, 500 Startups and TechStars.