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Communications Lead
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Industry

Computer/IT Services

Category

Marketing

Experience

Mid level

Application Deadline: Aug. 31, 2017

Location: Accra

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Hiring Manager
Amma Baffoe

Job Description

We’re looking for a marketing and communications expert to help us tell the world about MEST! Critical to this role will be raising awareness about the MEST program, managing our social communities and creating content that highlights the achievements of our students, portfolio companies and staff .

This experienced communications professional will lead our marketing and communications efforts, with an eye to our Pan-African presence and our global reach. A core responsibility will be overseeing all owned media, including the blog, newsletters, website and social, and working with the Marketing & Recruitment Lead to continue to add to our existing assets.

KEY RESPONSIBILITIES

MARKETING & COMMUNICATIONS

  • Community Engagement (Social Media)
    • Take ownership over our international MEST social media communities, including Facebook, Twitter Instagram and Youtube. Social media is a key point of communication for students, prospects, alumni and fans of MEST, and we expect this person to nurture and grow our channels, while demonstrating MEST’s unique voice and culture
    • May include social media advertising, participation in local or international events on behalf of MEST
  • Owned media
    • Own the meltwater.org site, including updates where needed and regular blog contributions
    • SEO & SEM best practices
  • Content development
    • This is where you shine! We need a passionate writer to help us bring the MEST story to life, including blog posts, interviews, newsletters, images and more
    • Highlight our students, alumni, portfolio companies and staff
    • Regularly report on news and events happening at MEST
    • Work with the press who attend our events
    • Create a MEST newsletter to help us share updates with our network
    • Offer regular updates to partners, investors, guest lectures and more
    • Maintain internal community portal to keep the entire MEST community informed

PRESS & MEDIA RELATIONS

  • Stay on top of all mentions around MEST and portfolio companies
  • Write draft press releases for announcements
  • Work with Marketing & Recruitment head to create and maintain relationships with local and international press contacts
  • Work with the team to cover logistics for all MEST-hosted events; continually post on social media throughout events

WHAT YOU'LL GAIN

  • A truly unique experience working with tomorrow’s future African leaders
  • The chance to have a significant impact on job creation and development across the continent
  • The opportunity to work with a truly global team, with connections in Silicon Valley, London, Hong Kong and across the world
  • The opportunity to hear from our incredible cast of guest lectures and MEST visitors, including global entrepreneurs, investors and leaders in the tech world
  • Experience in a fast-paced learning environment with a high amount of responsibility and flexibility
Skills & Requirements
  • A strong communicator and writer who is excited to spread the word about MEST and our mission, and positively represent the brand
  • Proactive; you take initiative and continually present new ideas that will make our brand stronger
  • A strong writer who has experience building top quality content
  • Internationally minded. Our program accepts students from across Sub-Saharan Africa, so you’ll need to understand the nuances of different cultures and mindsets
  • Highly organized, who can own our assets and proactively create new ones where needed
  • Familiar with Mailchimp, Wordpress and Google docs, as well as with Google analytics and SEO best practices
  • An experienced social media community manager
  • Familiar with the press world and understands how to engage with journalists and publications to help us form more meaningful relationships
  • Enthusiastic about working in a technology hub or incubator
About the company

Every year, aspiring global entrepreneurs with a strong interest in technology & entrepreneurship from across Ghana, Nigeria, Kenya, South Africa and now Cote D’ivoire, apply and compete for only 60 open spots for one of the world’s top startup Incubator Programs- MEST.

Since its inception in 2008, MEST has invested over $15million in training 400+ individual entrepreneurs and over 25 high technology companies across Ghana and Nigeria have been mentored and funded.

MEST entrepreneurs have developed solutions addressing local & global markets, received outside follow-on funding from global investors, and have gained admittance to top accelerator programs such as Y-Combinator, 500 Startups and TechStars.

I'm interested