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Digital Marketing Manager, APAC

  • Applications are considered on a rolling basis
  • Singapore
  • Applications are considered on a rolling basis
  • Singapore

Meet with the team

The APAC Marketing team at Meltwater is the growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.

About this role

As the digital marketing manager for APAC, you will be responsible for developing and executing strategic digital marketing programs across Asia Pacific. The digital program will drive brand awareness, generate leads and accelerate pipeline opportunities across key markets in APAC.

The right candidate for this role is a marketing strategist with hands-on experience in digital media planning, tracking and conversion funnel optimization, and managing projects across multiple channels (e.g. paid social, programmatic, search, etc) in collaboration with cross-functional teams. You have sound knowledge of digital media channels, including Google Ads (Display, Video and Search), paid social (Facebook, Instagram, Linkedin, Twitter), and platforms for PPC management. You are analytical and experienced in measuring the effectiveness and impacts of digital marketing programs that drive conversions, pipeline and revenue and proactively driving different ways to optimize performance. You derive customer insights from CRM and other automation tools.

What you will be doing?

  • Take the lead with digital ad campaigns to drive brand awareness, engage audiences and generate demand through multiple digital channels -— Google ads, LinkedIn ads etc..

  • Partner with the Field Marketing Managers on country specific strategy to deliver quarterly demand gen targets

  • Work with our regional digital agency to manage day-to-day digital media operations such as campaign set-up and optimisation to maximise engagement, conversion rate and overall ROI

  • Manage creative marketing material development (landing pages, ads, copy)

  • Communicate actionable insights to key stakeholders and make recommendations for optimisation.

  • Work with cross-functional teams to create reporting and real-time dashboards for evaluating digital media campaign performance and optimise budget allocation

  • Own and develop marketing automation processes that emphasize on lead generation and lead nurturing

Work with great people

Christina Yu
Managing Director
"Taking a job in sales took a lot of courage because it’s all about taking full ownership of my accomplishments and unlocking new sales targets."
Irene Shen
Client Success Manager, Hong Kong, Macau and Taiwa
"By providing a consistent and reliable experience for my clients, I can cultivate and preserve the trust while providing actual values to them."
Carmen Wong
Account Executive, Hong Kong, Macau and Taiwan
"Meltwater is a company tilled with top sales leadership, and the fast-paced dynamic environment has really changed my personal standards and priorities."
Samuel Lin
Analyst Manager, Media Insights & Analytics Team
"An average analyst only follows the instructions of others, but a high performing analyst creates impact to clients through new perspectives."

Skills & Requirements

We would love to see…

  • Bachelor’s degree, preferably in business, marketing or equivalent

  • 3-5+ years’ experience in digital marketing (preferably with a B2B focus), with strong understanding of digital marketing tools, platforms and best practices

  • Proficiency with Salesforce, Tableau, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Marketo and social media advertising (e.g. Facebook, LinkedIn)

  • Experience managing PPC, SEO, Email marketing campaigns and Marketing automation programs

  • Experience managing stakeholders across countries in APAC and globally is preferred

  • Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts

  • Detail-oriented and highly organized

  • Curious, proactive and enjoys testing new things

  • Results driven with ability to quantify performance and optimize results

  • An excellent communicator with a collaborative spirit

Great Place to Work

  • Competitive salary & bonuses

  • Accelerated Career Path

  • Responsibility & Ownership from Day One

  • An Irreverent & Fun-Filled Work Environment

  • Overseas Conference & Progression Opportunities

  • Generous vacation leave & medical benefits

  • Diverse, high-performance & collaborative teams

  • Flat hierarchy and strong support groups

  • A uniquely Meltwater culture like no other

  • Global presence with flexible work arrangements

About the company

About Meltwater

Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.

Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.

Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/

Unique Culture

Our culture is based on a fundamental belief in people and the potential they possess.

  • We create a fun, ambitious, collaborative and international working environment where everyone is driven by a growth mindset
  • We are proud of our entrepreneurial spirit - we organically built our business by developing our own leadership and nurturing talent
  • We celebrate our victories but don’t rest on old laurels —whether in reaching personal goals or corporate milestones.

Equal Opportunity

Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

The “EEO is the Law” poster is available at: http://bit.ly/2KBm9Ei

And “EEO is the Law Supplement” poster is available at: http://bit.ly/2Kmxnxd

On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.

April Tang | Contact Person

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Meltwater GCA

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