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The APAC Marketing team at Meltwater is the growth engine for the business. The team focuses on demand generation to drive sales by working closely with regional sales leadership and global cross-functional teams to support Meltwater’s continued growth in the region.
About this role
As the digital marketing manager for APAC, you will be responsible for developing and executing strategic digital marketing programs across Asia Pacific. The digital program will drive brand awareness, generate leads and accelerate pipeline opportunities across key markets in APAC.
The right candidate for this role is a marketing strategist with hands-on experience in digital media planning, tracking and conversion funnel optimization, and managing projects across multiple channels (e.g. paid social, programmatic, search, etc) in collaboration with cross-functional teams. You have sound knowledge of digital media channels, including Google Ads (Display, Video and Search), paid social (Facebook, Instagram, Linkedin, Twitter), and platforms for PPC management. You are analytical and experienced in measuring the effectiveness and impacts of digital marketing programs that drive conversions, pipeline and revenue and proactively driving different ways to optimize performance. You derive customer insights from CRM and other automation tools.
What you will be doing?
Take the lead with digital ad campaigns to drive brand awareness, engage audiences and generate demand through multiple digital channels -— Google ads, LinkedIn ads etc..
Partner with the Field Marketing Managers on country specific strategy to deliver quarterly demand gen targets
Work with our regional digital agency to manage day-to-day digital media operations such as campaign set-up and optimisation to maximise engagement, conversion rate and overall ROI
Manage creative marketing material development (landing pages, ads, copy)
Communicate actionable insights to key stakeholders and make recommendations for optimisation.
Work with cross-functional teams to create reporting and real-time dashboards for evaluating digital media campaign performance and optimise budget allocation
Own and develop marketing automation processes that emphasize on lead generation and lead nurturing
We would love to see…
Bachelor’s degree, preferably in business, marketing or equivalent
3-5+ years’ experience in digital marketing (preferably with a B2B focus), with strong understanding of digital marketing tools, platforms and best practices
Proficiency with Salesforce, Tableau, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Marketo and social media advertising (e.g. Facebook, LinkedIn)
Experience managing PPC, SEO, Email marketing campaigns and Marketing automation programs
Experience managing stakeholders across countries in APAC and globally is preferred
Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts
Detail-oriented and highly organized
Curious, proactive and enjoys testing new things
Results driven with ability to quantify performance and optimize results
An excellent communicator with a collaborative spirit
Competitive salary & bonuses
Accelerated Career Path
Responsibility & Ownership from Day One
An Irreverent & Fun-Filled Work Environment
Overseas Conference & Progression Opportunities
Generous vacation leave & medical benefits
Diverse, high-performance & collaborative teams
Flat hierarchy and strong support groups
A uniquely Meltwater culture like no other
Global presence with flexible work arrangements
Founded in 2001, headquartered in San Francisco, Meltwater is the global leading AI-powered media monitoring, social listening & PR Analytics software. Our mission is to help companies make better and more informed decisions. With over 2000 employees and 55 offices globally, we help over 30,000 companies to stay on top of billions of online conversations, extract valuable data, and consult our clients to transform their businesses in this new digital reality.
Meltwater is recognized as a great place to work for talents globally. We have won several Top Employer awards worldwide and most recently been accredited as “Asia's Best Multinational Workplaces 2018”, “Best Companies to Work For in Hong Kong 2018”, “Best Companies to Work For in Greater China 2018” by Great Place to Work™.
Meltwater operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. Learn more on https://www.meltwater.com/ and https://outsideinsight.com/
Our culture is based on a fundamental belief in people and the potential they possess.
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
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