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Product Information Director

  • Applications are considered on a rolling basis
  • Hägersten
  • Applications are considered on a rolling basis
  • Hägersten

Are you a passionate product content strategist and expert in using product information to create compelling customer experiences online? Are you ready to take the next step in your career and join fast growing Pierce Group in a high impact role? Apply today!

The position

Pierce is one of Europe’s most successful online retailers and we are currently looking for a Product Information Director in Stockholm, Sweden. Would you like to be part of a dynamic Category & Sourcing Team in a fast growing e-commerce company with close to 400 employees, with presence across 18 European markets, this could be the role for you.

The purpose of the role:
Develop the Product Content strategies to commercialise the product information and content and to lay the foundation for creating compelling customer experiences

Define the optimal product information structure and ensure completeness, accuracy and quality of our product data. Balance the short-term priorities (meeting operational KPIs) against the long-term implementations of the product content strategy

Deliver enriched product content in line with commercial strategies and category plans


  • Product master data management, product assets, enriched content process, photo studio and commercial activities to increase sales and develop the organisation to the next level.
  • Optimizing productivity, improve quality and meet the commercial priorities to launch products and/or collections on time. This means redesign processes, improve our way of working and find opportunities to automate relevant steps in the product lifecycle.
  • Product information throughout the lifetime, from item data creation to publishing on all sites, and in all languages.
  • Defining the standards and for managing the governance of product content, to educate and implement routines based on the improved ways of working.
  • Leading a team of Product Experts, Product Data Associates and Photo team and drive the daily operations.
  • You will adapt to new processes and ways of working in a transitional environment and pro-actively seek information or training to learn as well as participate in dedicated projects.

Work with great people

James Duff
Content & Brand Design Manager
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Region Manager Central
"The best value of Pierce is the employees. It's not just about working hard, but also about working with the best attitude."
Krystian Abraszkiewicz
Junior Software Developer
"Pierce is an agile company that quickly adjusts to various situations. It dares to try new approaches and values adaptability."
Olga Karpiarz
Team Leader CD Planning
"Corporation in the best meaning - takes care of an employee in a family way and provides development possibilities, supervisor support as well as wide profit package."
Linda Junghanss
Team Leader DACH
"Working for Pierce means working in a fast-changing and growing work environment. One can learn a lot from that while working with a very diverse and international team."

Skills & Requirements

Your profile

  • +5 years experience from managing product data and enriched content including strategic/ tactical work as well day to day operations from e-tail
  • You have strong business and commercial acumen, and you are passionate about products and product experience, are accountable and result oriented
  • You have strong proven analytical skills with big picture thinking and ability to identify and quantify business risks related to product data
  • You’re used to operate in a setting where product content is the key driver behind online customer experiences, data feeds and automation
  • Your English is fluent, both in speaking as well as in writing
  • You can manage Excel at a very high level and are well familiar to MS Office, and you have experience from working in PIM tools and to set up standards towards internal and external stakeholders
  • Experience from Motorcycle/ Motocross industry or environment is a plus

Placement & start

This is a full time position, HQ is located at the office in Stockholm Hägersten and offers partial flexibly. Start will be according to agreement.


This position will be recruited by E-commerce Recruit Nordic AB. If you have any questions about the position, you are welcome to contact Oscar Eidering at [email protected] We encourage you to send your application as soon as possible to ensure that it is included in the process.

We look forward to receiving your application!

Great Place to Work

  • International work atmosphere & amazing teamwork

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

About the company

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.

2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.

2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com

2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.

2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience

2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq

2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.

TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).

Oscar Eidering | Contact Person

I'm interested
Pierce Group

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