We are looking for a talented Media Analyst to join our growing team in our beautiful Cape Town location!
Who are we?
With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights.
About the Role:
The Senior Analyst is responsible for tracking, compiling, and reporting customer research metrics that are derived from multiple data points in order to support business decisions.
This role requires the analyst to compile data from multiple customer measurement tools, social media platforms, market research studies, and other data channels and organize the data in formats suitable for analysis. He/she performs data analysis using defined tools and techniques and delivers insights across various customer segments, genres, and media platforms. He also supports the development of reports based on data analytics findings. The work involves data collection, analysis, insight generation, and reporting to various departments as required.
The Senior Analyst will work within a larger professional services team to support Enterprise client deliverables, all while thriving in a fast-growing and versatile organization that offers you empowerment and autonomy.
What to expect as a Senior Media Analyst:
The Senior Media Analyst will support our Europe, Middle East and Africa (EMEA) Enterprise Client Success teams from our Cape Town office. This person should be enthusiastic, analytical, hard-working, and self-motivated.
The Senior Media Analyst will collect and evaluate information available publicly using Meltwater’s proprietary software technology. Using this information, the Media Analyst will collate key insights which inform our B2B clients’ decision-making across a range of industries including government, education, retail, banking, and others. This individual should be clued up on current events, have a strong understanding of online, traditional, and social media, be a team player, and be excited to learn about a variety of industries.
What You'll Do:
Provide technical inputs to the planning of data analytics and market research projects
Provide inputs on the effectiveness of currently available metrics and the feasibility of data collection for the development of new metrics for research projects
Develop checklists and tracking tools to ensure adherence to data quality control standards
Conceive templates, dashboards, and other visualization tools for specific projects
Perform quantitative and qualitative analyses in the execution of research projects
Assess data quality to gauge suitability for analysis
Generate reports to share insights from research and analysis with other departments and/or stakeholders
Manage internal & external stakeholder interactions to ensure alignment of deliverables according to requirements/SLAs set by clients
Identify data sources for data analytics and newer ways to leverage already available data
Implement data quality control standards and methods
Assist users, technical staff, and management to determine and resolve issues associated with project implementation
Assist in onboarding new clients, whilst identifying the key issues and steps needed for a successful onboarding process.
Collaborate across different teams and stay up-to-date on industry changes, to maintain an edge in proposing best-in-class media insights reports and deliverables for clients
Oversee efficiency of workflows - Proactively monitoring and reviewing workflows, identifying potential workflow issues that require assessment & review with clients.
Analyze data sets and review standard of reporting/project deliverables done by the teams, ensuring that reports are sent to clients within SLAs and in an efficient, accurate, and timely manner
Develop know-how of meltwater products to help enhance reports
Execute complicated reports/in-depth analyses when needed
People Development & Management:
Be a culture champion - build and drive the overall culture and vision of the team by leading by example.
Ensure constant close communication with the team to ensure any changes to deliverables are executed, delivered, and archived accordingly
Identify challenges within the team, including workflow, welfare and scheduling, and feedback to management.
Team Development - Liaise with management to identify and execute training needed to optimize the team's overall skills
Ensure proper briefings, handovers, and mentoring are done for team members to ensure support at all levels
Who are you:
3-4 years experience as a Data Analyst having relevant industry experience
You must have a genuine interest in and aptitude for analytical work, and a corresponding desire to build a long-term career in analytics, specifically.
Bachelor's degree in any field
Experience working with Enterprise clients
Project management experience
Exceptional ability to read, write and speak fluent business-level English.
Knowledge of SaaS-based media tech and platforms, and media measurement KPIs
Statistical modeling and data mining techniques, and analytical tools and languages such as SQL, Python, R, etc are optional but preferred
Data visualization and dashboard tools, Microsoft Excel (pivot tables, vlookup, etc) - essential
Research methodologies and basic analysis methods
Team player mentality with excellent organizational and prioritization skills.
High attention to detail.
Exceptional stakeholder management skills.
Business acumen and strong executive presence.
Customer Experience (CX) knowledge/experience.
An understanding of PR and Marketing roles, responsibilities, and KPIs.
What’s in it for you:
Location: Silo District, V&A Waterfront, Cape Town, South Africa
Interviews: You will begin with an introduction call with one of our team, followed by a more formal interview process in our office
Start Date: ASAP
Remuneration: TBC - In accordance with relevant work experience.
Fun, cosmopolitan and international work culture
Continuous training throughout your career
Accelerated leadership and promotion program
Global career opportunities
Competitive salary model
At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.
Our award-winning culture is our north star and drives everything we do – from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products — and making sure to celebrate our successes and have fun along the way.
We’re proud of our diverse team of 2,200+ employees in 50 locations across 25 countries around the world. No matter where you are, you’ll work with people who care about your success and get the support you need to reach your goals.
So, in a nutshell, that's Meltwater. We love working here, and we think you will too.
Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, colour, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.
On-Line Accessibility Directive: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us here for assistance.