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Senior Marketing Manager, JAPAN

  • Tokyo
  • Tokyo

APAC Marketing Team, Meltwater

Meet the team

The Marketing team at Meltwater directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. Supporting a fast growing team of media experts, we are constantly on the lookout for the latest trends and updates, staying ahead of the game and pushing boundaries. Our day to day includes not only connecting with the sales teams, but also data analysis and creating deliverables, and helping build engagement with our clients through field marketing and digital marketing.

As a result of our rapid growth in the wider APAC region, Meltwater Japan is looking for the perfect fit for a new and dynamic role. The successful candidate will have the expertise and the experience to take our Japanese Marketing efforts to the next level. We provide full training and development to bring you up to speed with our product and wider organisational goals - combining this with your skills and marketing expertise to set you up for success.

Who are you?

As the Senior Marketing Manager for the Japan region, you will be responsible for developing programs to generate leads and revenue for our Enterprise Solutions organisation.

Our Enterprise Solutions organisation specialises in working with the top MNCs, governments and large scale local companies. We provide bespoke solutions such as data visualisation, daily summaries, translations and data integrations for companies such as Toyota, Ajinomoto, Panasonic, Shiseido, Uniqlo and Dentsu.

You should have experience with running Account Based Marketing campaigns, organising events and managing several stakeholders, as well as working in Enterprise SaaS organisations.

You should have a deep understanding of the local Japanese market and know what strategies to use, to bring Meltwater to the front of the pack in a highly competitive environment.

You will lead the Enterprise Marketing programs and partner with our Japan leadership team to drive consideration and create demand for our products and solutions among potential and current clients. You will be focused on influencing the customer journey, including: crafting messaging and positioning for PR and Marketing buyers and driving customer-oriented programs.

You will be a critical driver for initiatives that highlight the wins of our best customers to inspire others, including customer advocacy programs, case studies, customer references, and customer education. You will partner with centralised teams, including product marketing, digital marketing and design teams to tailor initiatives in the Japan market.

In Japan’s fast-paced market, you keep your finger on the pulse and are passionate about staying on top of current affairs, news and trends.

Key responsibilities

  • Full ownership and accountability for marketing strategy, budget and campaign execution for the Enterprise Japan region

  • Working closely with our senior leadership team locally in Japan to develop and drive regional Marketing strategies

  • Plan and execute digital marketing programs, specifically SEM, and Field Marketing campaigns, such as webinars, events and EDMs, to drive new business revenue, customer retention and loyalty, and upsell and cross-sell opportunities

  • Create high-performing SEO content in Japanese that adheres to Meltwater style guidelines and standards

  • Act as a strong partner with our sales organisation to provide best-in-class customer experience and reach our business goals

  • Differentiate and elevate the Meltwater brand name by generating social exposure, media coverage, develop content for social media channels and local blog etc

  • Collaborate with internal and external partners to source (or produce) content and educational material that builds awareness of Meltwater capabilities and accelerates the sales process in Japan

  • Report results, track performance, and identify optimisation opportunities

  • Optimise each marketing touchpoint using data, including top-of-funnel channels like social media and blogging, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates

  • Support overall marketing team goals and programs, ensuring their success in your region

Skills & Requirements

What we would like to see from you

  • 5-8 years of experience in strategic marketing and public relations, with a focus on demand generation, database marketing, content marketing, digital marketing or marketing programs, preferably in Enterprise SaaS organisations

  • Japanese native, with excellent English in both written and spoken

  • Bachelor’s degree, with emphasis on communications, marketing, and/or business is a plus

  • Strong abilities in digital marketing tactics, specifically SEM and Google Ads

  • Robust experience organising events, workshops, conferences

  • Experience in SEO, content creation and distribution in Japan

  • Ability to write effective copy is a necessity

  • Strong relationship management skills and thrive in customer-facing opportunities

  • Proven track-record of success in partnering with Sales for common goals

  • Ability to think strategically and develop comprehensive, data-driven marketing plans

  • Great attention to detail and project management skills. This role requires balancing several initiatives together

  • Results-driven, self-motivated, organised, proactive, collaborative

The perks of working with us!

  • Competitive compensation package

  • 20 paid holidays

  • Health Insurance and Annual Health Exam

  • Get the real responsibilities from DAY 1!

  • Awesome coworkers

  • Fun team outings

  • Fun, ambitious and international working environment

  • Responsibility & ownership to carve out your career path

  • Immerse yourself in the cutting edge social media intelligence technology

  • Various online and offline training programs with a focus of employees’ personal career development

  • Well stocked kitchen with lots of snacks and drinks

  • And more…

About the company

About Meltwater

With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics SaaS solutions - helping to bridge the gap between Public Relations, Communications, and Marketing departments with an all-in-one solution powered by AI-driven insights. Through Meltwater's platforms, our clients are well equipped to stay on top of billions of online conversations and extract relevant insights - allowing them to strategically manage their brands and stay ahead of their competition. Over 30,000 of the world’s most respected brands rely on Meltwater to help inform their marketing & communications strategies and executive decision making. With over 55 offices and 2,000 employees worldwide, Meltwater is a truly global partner offering best-in-class support through our local customer success teams.

Our Belief in People

For almost 20 years, Meltwater has maintained a very unique culture based on a foundation and belief in people and the potential they possess, regardless of experience. Our motto? When you have the right people in the right working environment, great things happen. There are 2,000 members of the Meltwater family residing in 55 offices across 25 countries around the world. No matter what office you’re in, you’ll be surrounded by the best colleagues you’ve ever had.

Meltwater employees embody the work-hard, play-hard spirit through our 3 core values - Moro (fun), Enere (number one) and Respekt (respect). These founding principles stem from our Norwegian roots and are why Meltwater has been named a Great Place to Work in several markets across the globe. We have high energy, open concept offices that thrive on teamwork and collaboration. We ensure our employees have easy access to management and learn quickly from those around them.

At Meltwater, the average isn’t good enough. Our goal is to build a groundbreaking company where our people aspire to exceed their personal expectations. We only promote our leadership team from within the company, and our goal is to facilitate your long-term professional growth.

We keep our entrepreneurial spirit alive within every team and every department — delighting in hard work and relishing the feeling of accomplishment that comes with it.


Our values are at the core of our culture, and they can be summed up by the acronym MER, which means more in Norwegian. These values are our commitment to our employees and our customers.

  • Moro [‘mo(·)ro]
    Norwegian for “Fun.” We believe that in order to become successful as a whole, we should all enjoy ourselves. That’s why we promote a fun, collaborative working environment.
  • Enere [‘e nðr’e]
    Norwegian for “Number One.” At Meltwater, average isn’t good enough. Our goal is to build a groundbreaking company supported by a thriving culture in which our people aspire to exceed their personal expectations.
  • Respekt [re’spekt]
    Norwegian for “Respect.” We believe it matters how a company or an individual becomes number one. Striving to be the best doesn’t mean sharp elbows: we should all treat our colleagues and customers with respect and humility.
  • MER
    An acronym for Moro, Enere and Respekt, which creates the Norwegian word “More.” We celebrate our victories without losing our drive to improve — whether in reaching personal goals or corporate milestones. Though simple on the surface, our values guide us in everything we do, from how we prioritize our objectives and make decisions to how we clarify expectations and measure our success.

Visit our Careers Page and find out more!


Greater China:https://www.meltwatercncareer.com/

Agne Radlinskaite | Contact Person

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