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Channel Marketing Manager (APAC)

  • Application Deadline: Dec. 23, 2021
  • Kuala Lumpur
  • Application Deadline: Dec. 23, 2021
  • Kuala Lumpur

F-Secure delivers research-led cyber security to defend organizations, society and people from real-world attacks and build resilience into their approach. Our people are a mix of technical and creative experts – diverse, talented, and passionate people – working tirelessly to help us advance the industry with new ways of thinking. They lead their own development, in and out of the office. They call the shots when it comes to building a place to call home in our organization.

We are opening our position of Consumer Business unit for Channel Marketing Manager for APAC. The role will focus primarily on developing and implementing channel marketing strategy within APAC region. You will be working closely with the global B2C Marketing team in the consumer Cyber Security Business Unit. You will be responsible for driving growth through end-customer revenue and activation, partner lead generation, opportunity pipeline creation & reseller activation.

The business model in F-Secure is channel driven, yet you’ll also create demand directly from end-customers to activate the channel. The position will be working independently and reporting to the Service Marketing Team of APAC based in Kuala Lumpur.

Key Responsibilities

  • Work proactively with Sales and Partners for effective Go-To-Market strategy, planning and execution.
  • In close discussions with Sales, build local campaigns focusing on three key marketing directions – end customer lead gen and pipeline creation; brand reach & awareness; and new partner recruitment and enablement.
  • Ensure that marketing plan and goals are well aligned and in sync with F-Secure’s overall broad direction and objectives.
  • Work closely with key channel partners and distributors to nurture relationships and co-Marketing activity planning and execution.
  • Support PR Team for brand reach and coverage.
  • Manage appointed agencies in the execution of programs across the area.
  • Work closely with all aspects of the business to gather product and channel insights and share relevant information time to time in team meetings.


What are we looking for?

  • Minimum 5 years experience in Marketing role.
  • Good exposure of channel ecosystem and working with IT channel partners.
  • Performance driven with a good mix of exposure to digital, content and lead generation.
  • Good planning and budget management skills with ROI driven mindset.
  • Team player with a good sense of humor.
  • Good communication skills to collaborate with internal and external stakeholders.
  • Fluent in written and spoken English.
  • Fluent in Chinese is a must.


Work with great people

Karolina Malagocka
Senior Marketing Manager
"At F-Secure we see the value of each and every person"
Robert Grześkowiak
Lead Software Engineer
"At F-Secure you won't feel bored. There are opportunities to learn new things every day."
Fairuz Zainor
Malware Analyst
"I joined F-Secure straight after graduating and now, 10 years later, I am still happy to be here."
William Jardine
Senior Security Consultant
"The freedom is a big thing for me. The trust you are doing something worthwhile."

Great Place to Work

  • Over 1,700 amazing colleagues in nearly 30 offices

  • Possibility to protect the world

  • Work with best of class experts who care

  • Relaxed, open and fun working environment

  • 68+ of nationalities

  • Global with the spirit of a small company

About the company

You can’t design culture!

The F-Secure team is diverse, fluid, fun-loving, and full of energy. It’s our job to preserve that, so we’ve made it our business to help individuals traverse from passion to passion, from specialism to specialism, from the flavor of today to tomorrow’s. We move with their needs, and help them build Pathways, always focusing on the things that make them happy in and beyond of the office.

See yourself here? Bring your best self and apply now.


1988F-Secure established under the name Data Fellows

1992First public hysteria about a computer virus

2002First Antivirus for mobile phones

2004F‑Secure Labs launches first antivirus industry blog

2009F‑Secure’s next step into the cloud

2015F-Secure aims to become the leading European cyber security company

2018MWR InfoSecurity joins F-Secure

Anand Renukanand | Contact Person

I'm interested
F-Secure

Kuala Lumpur
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