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Growth Lead
I'm interested


Human Resources


Business Intelligence



Application Deadline: Dec. 10, 2021

Location: Abuja

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Contact Person
Jane Odonwodo

Job Description

We are looking for a self-starter that is committed and passionate about our purpose, ambition, and values to help launch our first products and build our brand and customer loyalty.
Responsibilities include:
▪ Drive B2C acquisition and retention
▪ Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth
▪ Develop and execute marketing plans and growth objective that drive incremental sales and profits
▪ Leverage customer insights to influence brand strategy and graphic identity
▪ Manage and improve online content, considering SEO and Google Analytics
▪ Set-up, manage, and monitor day-to- day performance of paid acquisition campaigns across multiple channels – SEM and social channels
▪ Monitor SEM health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
▪ Forecast sales performance trends and act proactively to increase our market segment
▪ Collaborate with the CEO to develop strategic marketing initiatives that increase the number of subscribers
▪ Own B2C Customer Journey from acquisition to retention
▪ Own (build and manage) all social media platforms
▪ Analyse and optimise media spending around revenue and CAC objectives, focusing on data-driven tactics
▪ Prepare reports showcasing ad performance and share insights on current and future tests
▪ In charge of all B2C acquisition and retention metrics and reporting
▪ Lead understanding of data sources & segmentation design to understand customer behaviour & needs
▪ Supervise all creative content developing activities (image, videos, campaigns, etc.) based on data driven analysis
▪ Develop, build and lead a global customer-centric service infrastructure to support customer through their whole customer journey (acquisition, retention and support)

Skills & Requirements

Skills and Attributes:
▪ You have outstanding communication skills
▪ You are passionate about lead generation, marketing automation and working with sales
▪ You have excellent executive-level written and visual presentation skills
▪ You have operational rigour combined with excellent business acumen, problem solving, project management and analytical skills
▪ You have team management experience with an ability to work across teams and influence senior leaders
▪ You are creative and innovative and have demonstrated the ability to think out of the box and conceptualise creative campaigns that can drive positive brand awareness
▪ You have a strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
▪ You have a strong focus on operational excellence and are able to introduce new performance measures, processes, and systems based on experience
▪ You have excellent interpersonal skills, emotional intelligence, and cultural awareness
▪ You have an analytical mind and the ability to synthesise knowledge, trends and feedback into actionable insights
▪ You are Ready to Get Stuff Done (GSD). If something’s not happening fast enough, your gut instinct should be to pick up the phone, pound on doors, take a road trip or jump on flights, and relentlessly pursue your goal until it’s done.
▪ You have a passion for social impact business models (creating a positive impact through your job!)
▪ Extensive experience leading digital programs and driving digital innovation within the B2C space;
Role Requirements:
▪ Degree in Business/Economics or STEM (Science, Technology, Engineering, Mathematics)
▪ Proven ability to oversee marketing technology, customer journey, multi-touch attribution, and cross-channel ad sequencing;
▪ A track record developing growth strategy either via SEO or paid Ads (Web, Video, SEM, Affiliate, Referrals)
▪ 3+ years of relevant experience gained in a marketing or management consulting role (experience in a start-up is a plus)
▪ High proficiency using data analysis tools (e.g. Excel, SQL, R, Python, etc.)
▪ Experience using Google Ads and/or Facebook Ads is a plus
Reporting lines: The Growth Lead reports to the CEO.

About the company

Workflow HR Consulting is a global human resource firm that delivers all aspects of human resource management that spans Human Capital Strategy, Talent Management, Mentoring, Organizational Structure, Compensation and Benefits, Learning and Development.

We combine global expertise and local insight to design optimal organizational structures, and people processes for lasting improvement and performance for firms through a team of experienced HR professionals. We identify and recruit the very best person for every role, advise our clients on work structures and rewards to motivate their workforce in order to achieve measurable results and turn ambitious goals into reality.

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