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VP of Sales and Country Manager, UK&I

  • Applications are considered on a rolling basis
  • London
  • Applications are considered on a rolling basis
  • London

As the global leader in providing purchase-to-pay and e-invoicing solutions in the world of commerce, Basware empowers companies to unlock value across their financial operations. With Basware, businesses can simplify and streamline key financial processes to strengthen control, reduce costs and boost cash flows, while creating value for their buyers and suppliers and completely new ways of buying and selling.

The largest open commerce network in the world, Basware Commerce Network connects over 2 million companies across over 175 countries. With Basware, businesses can escape the complexity of manual finance processes and unlock value in a connected business world. Together we’re releasing a new wave of economic value and potential, one e-invoice, one automated financial process at a time.

The main responsibility of the VP of Sales and Country Manager is to develop go-to-market plans and sales strategies to drive cloud business growth in UK&I. The role is responsible for accurate forecasting and driving sales results both by working closely with our customer base as well as expanding our footprint in the market. The VP of Sales leads by example, acts as a role model, maintains high standards in the sales team, as well as leading our Sales Account Managers. The role also works closely with field marketing, customer success, pre-sales, services organization, and partners to achieve the sales targets.

In this role, the VP of Sales and Country Manager is also responsible for managing Basware’s business in UK&I to meet financial targets, as well as customer and employee satisfaction targets. The Country Manager acts as the head of the country for our employees, which is more than 65 people today, and is the local company representative and spokesperson towards all external stakeholders including customers, government, media, and business partners. The role chairs the Country Leadership Team and is responsible for aligning plans and activities to execute Basware’s strategy locally.

Key Areas of Responsibility


You will be responsible for the day-to-day people management, driving and monitoring performance, and developing sales teams in a high-performing and professional sales environment. You will take a key role in driving change and acting as an ambassador for Basware both externally and internally.

Pipeline Management:

Ensure pipeline generation, coverage, and conversion targets are met. Take a key role in the local demand management process and work closely with local field marketing to plan and execute activities required to meet pipeline generation and sales targets.

Business Development & Alliances:

Liaison and influence together with the Business Development & Alliances team the development of relevant partnerships to further accelerate business results and create influence and leverage in our target markets and sectors.

Proposal Development:

Support sales team in proposal development to achieve quality and efficiency in the RFI and RFP development process. Ensure timely engagement of key stakeholders.

Customer Facing Activities:

Supports and develops his / her team in all customer-facing activities such as lead generation, sales calls, negotiations, and deal closing.

Acts as Basware’s primary contact in customer escalations working closely with the local teams, business areas, and global functions.

Sales Process:

Ensure that the team applies and shares best practices throughout the sales cycle and that the best sales strategies are always applied. Complies with Basware Sales Process to enable accurate and reliable pipeline management and forecasting.

Customer Communication:

Masters customer communication and presentations and is able to articulate value, strengthen relationships, resolve issues and facilitate change. Demonstrate deep knowledge of Basware’s value proposition and offering. Can clearly link our value proposition to customers' circumstances and business context.

Work with great people

Hanna Ikonen
Team Leader, Customer Services
"I feel that I can make a difference, drive improvements & take controlled risks, and all this is supported by the company."
Sam Bradner
Senior Content Designer
"Best part of my job is flexibility and variability. I don´t really have a typical day, and I like that!"
Kevin Kamau
Product Manager
"Basware is a global company that values people as a crucial driver for success."
Trang Pham
Communications Specialist
"I know I can make an impact in hundreds of different ways. Basware is really unique to me – we have the best people and we are the leader in our industry."
Mika Peurala
Solution Architect
"Absolutely the best colleagues and line managers in the world!"
Jaakko Jutila
Director, Customer Service
"At Basware you have the freedom to identify and start different development activities across the organization without getting approvals from above."

Skills & Requirements

We are looking for a strong, proactive, experienced and driven sales leader and Country Manager with the following qualifications and experience.

Key ‘must-have’ skills:

  • Expertise and ability to make successful sales calls at the C level
  • Experience and aptitude with P2P products and solutions
  • Proven record of growing revenues and increasing clients using a consultative sales model
  • Strong personal qualities of drive, self-reliance, and creativity
  • Strong written and verbal communication skills

Key words:

  • Procure to Pay
  • P2P
  • Spend management
  • Purchase to Pay (P2P)
  • ERP
  • Enterprise
  • SaaS
  • Sales

Great Place to Work

  • We embrace a growth mindset.

  • We empower through accountability.

  • We dare to try.

  • We value every individual.

About the company

Basware is a cloud-based solution provider with employees all over the world. As a global company, proud of our Finnish roots, we create and deliver automated technologies to make finance and procurement processes easier and more streamlined for globally operating enterprises and their suppliers across all industries.

Trusted by thousands of organisations, we have over 9,500 businesses in more than 70 countries worldwide using Basware solutions to fulfill their procure-to-pay (P2P) needs. We are constantly innovating to help our customer simplify operations so they can spend smarter.

Basware prides itself not only on award-winning technology, but also on the talent of our people.

Our success is made possible by the hard work, daily dedication, and insatiable passion of the approximately 1,350 employees working across 14 countries, representing over 30 different nationalities.

Our culture has grown to advocate for business transparency, embrace change, enable innovation, and encourage employees to feel empowered and take accountability while driving initiatives with passion.

2020Recognized market leader with global operations, 20+ offices worldwide.

2019Gartner Magic Quadrant Leader for Procure-to-Pay Suites for fourth time

2014-2019Several industry recognitions and product launches

2012-2016Several acquisitions in the fields of e-invoicing, e-procurement and purchase-to-pay solutions

2012Launch of cloud-based B2B platform for transaction collaboration on Basware's Network

2006-2009Several acquisitions in the fields of invoice automation, data capture expertise and payment software

2005Launch of fully integrated Purchase-to-Pay solution suite

2000Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service

1992Launch of first financial management software

1985Basware founded in Finland

Alwin Schauer | Contact Person

I'm interested