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Digital Manager (Marketing, CMS/UX, PIM)

  • Application Deadline: Dec. 12, 2021
  • København
  • Application Deadline: Dec. 12, 2021
  • København

Have an appetite for more?

Lantmannen Unibake is a global bakery group created, over the years, by an entrepreneurial culture and attitude. Over time, we have acquired bakeries strong in their own local markets that have joined our team and added their individual skills and specialties.
Today we are a worldwide family of influential bakers and the second biggest bakery group in Europe. We create high-quality products on an industrial scale, and it may surprise you to know that we as part of Lantmannen are owned by thousands of farmers.
With business in mind and people at heart, we always work together to influence our road ahead. We want you to be part of our growth journey and of a great, global family, that has doubled in size in a decade
An exciting opportunity has arisen for an experienced Digital Business Manager to join our global digital team at our brand-new head office in Copenhagen, Denmark.

This is what you will do
Reporting to the Digital Transformation Manager, you will be responsible for the digital platforms in Unibake. You will design the underlying platform strategy for Lantmännen Unibake and support growth by optimizing platforms in partnership with IT, Lantmännen Group Function, agencies, and the local markets. By evangelizing digital successes, you will showcase the business value in the organization.

Primary areas of responsibility

  • Support execution of Digital strategy leading specific workstreams;
  • Drive business capabilities and growth across platforms such as Episerver, HubSpot, InRiver, C4 Imagebank, Azure, etc.
  • Capture and manage business needs, drivers, requirements and translate into functionalities;
  • Optimize our platforms and processes to improve efficiency and effectiveness:
  • Develop and update guidelines, processes while making them easily accessible for all editors;
  • Support and challenge all markets in how they utilize the digital platforms and help with their local digital initiatives;
  • Identify 'low hanging fruits' in order to enhance the digital skill level and performance across the whole organization;
  • Optimize websites/landing-pages/product pages and lead generation efforts;
  • Ensure integrations between digital tools is streamlined and up and running;
  • Organize for business continuity, e.g. make sure the service levels are clear from the first point of contact to third line support.
  • Responsible for the budget of and relationship with multiple agencies supporting digital efforts;
  • Drive UBI interests in cross-functional forums with IT and Lantmännen Group Function.

You have:

  • Project Management experience, delivering digital projects from ideation to support;
  • Experience from a similar position in an international and complex company or from a leading agency dealing with large customers;
  • Experience in managing marketing platforms;
  • Experience with cooperating with external agencies is a key requirement;
  • Must have experience in CMS/UX, Marketing automation, Google analytics;
  • Nice to have experience in CRO (Conversion Rate Optimization), PIM systems (Product Information Management);

Your "power skills":

  • Strong leadership skills – bringing team and stakeholders with you and ability to lead through others;
  • Ability to build strong working relationships across functions as well as markets;
  • Change management – able to drive change and overcome obstacles;
  • Commercial acumen – understanding of entire value chain and role that digital plays across the value chain;
  • Ability to translate strategic initiatives into operational plans and manage projects effectively from start to end;
  • Concurrently able to move between strategic and operational levels;
  • Take ownership and drive assigned area independently;
  • Ability to teach and develop other people less skilled in your area;
  • International mindset and ability to work effectively across cultures, building strong working relationships;
  • Professional level of English;
  • Live our Lantmännen Unibake values (especially drive performance, be brave, involve and inspire) and be able to navigate in a matrix organization.

What we offer to you
Bread, cakes, and pastries make the world go round and all of our people share an undeniable passion for baking. Our culture is the result of many years of creating an open and friendly working environment where everyone feels comfortable and free to share ideas, successes, and failures.
In return for your commitment, drive, and enthusiasm, we offer an attractive work environment within a highly successful international bakery group, where you will be able to impact the business and have the possibility to grow your career further in our many international locations.

Location/Travels:
Place of work: Lantmännen Unibake International HQ in Copenhagen, Ørestad.
The position will include traveling – 50-70 days per year. Assistance with international relocation is also offered.

Sounds interesting?
We will interview ongoing so please don’t hesitate to send your application by submitting your CV and motivational letter via this link, but no later than 12.12.2021! If you have any questions about the recruitment process you are welcome to contact Viola Baldoni, Global Talent Acquisition Manager via LinkedIn.
If you have questions about the position, please contact Koen Meyskens, Digital Transformation Manager, via LinkedIn.
All applications must be completed in English and will be treated confidentially.

Work with great people

Petra Görman
Project Manager
"I truly appreciate the help I received from Lantmännen Unibake and my contact person during the relocation."
Yang Wang
Business Intelligence Developer
"There is a large diversity of nationalities in Lantmännen Unibake, and it is quite interesting to observe so many different people walking in and out the office everyday."
Carlo Rampini
Global Innovation Manager
"Before applying, I didn’t know Lantmännen Unibake, but I found that the company fits my personal values and interests."
Andreas von Bülow
Supply Chain Global Graduate
"People are working towards the same goals with a clear focus - also having the long-term development of the business in mind."
Henriette Penter
HR administrator
"Det, jeg er vild med, er frihed under ansvar og de mange forskellige kollegaer, jeg har. Her hilser vi altid på hinanden, og vi har rigtig fine værdier, som jeg meget nemt kan relatere mig til."
Anne Sofie Snoer
Brand Manager
"Jeg har en dynamisk og tempofyldt hverdag, hvor jeg sammen med et stærkt team er stolt af at udvikle spændende nye brødkoncepter og markedsføring til danskerne."
Beston Ali Bekas
Lagermedarbejder
"Mine opgaver holder mig i bevægelse og giver en masse variation. Jeg har kendt både mine chefer og kollegaer længe, og jeg møder gode mennesker fra alverdens lande og kulturer hver dag."
Gitte Kloster Pedersen
Teamkoordinator
"Som teamkoordinator er der ikke, to dage som er ens. Der følger et stort ansvar med, og der udvises stor tillid fra min leder."
Michelle Helt
Key Account Manager
"Kulturen forplanter sig gennem hele organisationen, og som ny medarbejder fornemmer man straks den stemning og passion helt fra bageriet, pakkeriet og til salgsafdelingen."
Patrik
Automatiktekniker
"Fra dag 1 har jeg fået mine egne projekter. Det er et stort ansvar, og forventningerne er høje, men der er altid tid til at stille spørgsmål, sparre med de mange erfarne kolleger og plads til at lære"
Jane Leth Jørgensen
Digital Manager
"Vi arbejder tæt sammen på tværs af afdelinger for at nå vores fælles mål. I Marketing er vi i fuld gang med at nytænke, hvordan vi digitalt kan understøtte vores forretning og skabe mest mulig værdi."
Johanna Seppänen
asiakassuhdepäällikkö
"Arvostan tosi paljon sitä, että Vaasanilla vastuullisuuteen suhtaudutaan vakavasti eikä se ole pelkkää puhetta."
Kari Mikkonen
paistaja
"Minua motivoi työssäni se, että olen tärkeä lenkki leivänvalmistuksen ketjussa. Yksi ei voi tehdä yksin hyvää, vaan siihen tarvitaan ihan jokaista."
Vesa Leinonen
tuotekehittäjä
"Arvostan kulttuuriamme, jossa on helppo ottaa yhteyttä keneen tahansa ilman turhaa hierarkiaa ja muodollisuuksia."
Jussi Taskinen
työnjohtaja
"Haluamme nähdä toisemme menestyvän, mikä näkyy avoimena ilmapiirinä, jossa parhaat ideat ja käytännöt jaetaan rohkeasti eteenpäin."
Angelė Knizikevicienė
Panevėžio ekspedicija, dispečerė
"Mūsų kolektyvas šaunus, su visais puikiai sutariame. Jaučiu vadovų paramą ir žmogišką požiūrį į darbuotojo poreikius. Esu labai patenkinta darbu, niekuomet neatsisakau daryti daugiau."
Elvydas Urbelionis
Vilniaus kepykla, linijos operatorius
"Mano mėgstamiausia duona „Toste“. Aš dirbu tos linijos operatoriumi ir valdau visą šios duonos gamybos procesą. Tai labai geras jausmas. Nuo žmogaus daug kas priklauso."
Genė Plakienė
Panevėžio kepykla, kepėja-kūrikė
"Džiaugiuosi komandiniu darbu mūsų įmonėje. Čia vienas lauke ne karys. Kiekvienam iš mūsų labai rūpi galutinis darbo rezultatas - mūsų duona patenkintas pirkėjas."
Vladislav Bobrovskij
Vilniaus kepykla, elektrikas šaltkalvis-kūrikas
"Nors „Vilniaus duonoje“ dirbu jau 13 metų, mokausi ir darbo patirties įgaunu kasdien, nes kepykloje sumontuota moderni įranga. Labai patinka toks darbas, kai nuo tavęs priklauso galutinis rezultatas."
Vilma Šimienė
Klientų aptarnavimo vadovė
"Darbe supa profesionalūs kolegos, kurių kasdieniame darbe ir elgesyje atsispindi įmonės vertybės. Džiaugiuosi prisidėdama prie įmonės rezultatų ir būdama dalimi to, ką kuriame ir valgome kasdien."
Aurimas Matikonis
Pardavimų vadovas
"Visada norėjau dirbti rinkoje lyderiaujančioje, tarptautinėje įmonėje su karjeros galimybėmis visame pasaulyje, kurioje būtų svarbios žmogiškosios vertybės. Vilniaus duona viršijo mano lūkesčius."
Tadas Gaškauskas
Vyr. pardavimų atstovas
"Per mano darbo „Vilniaus duonoje“ laikotarpį su kai kuriais darbuotojais tapome ne tik kolegomis, bet ir labai gerais draugais. Tai pasako labai daug apie „Vilniaus duonos“ žmones."
Kristina Špokienė
Vyresnioji buhalterė
"Labai vertinu „Vilniaus duonos“ darbo aplinką, nes čia vertinama darbuotojo nuomonė, skatinamas atviras bendravimas, yra tobulėjimo galimybės, bei vieningas tikslo siekiantis kolektyvas."
Imke Achtermann
Category Manager D-A-CH
"Ich bin stolz darauf, Verantwortung übernehmen zu dürfen und finde es toll, meine Kreativität mit Produkten auszuleben, mit denen ich mich identifizieren kann."
Yanick Wendler
Export Coordinator
"Die Abwechslung der Produkte und die stetige Veränderung, besonders in Richtung Nachhaltigkeit, machen meine Arbeit interessant."
Susanne Voth
Controlling
"Ich habe ein abwechslungsreiches, vielfältiges Arbeitsgebiet und kann sehr selbständig arbeiten. Durch immer wieder neue Herausforderungen bleibt es spannend."
Bernd Burmeister
Head of Development
"Mir gefällt insbesondere die Vielfältigkeit und weitreichenden Möglichkeiten bei Lantmännen Unibake."
Marina Avstriiskaja
Pagar
"Minu peamine motivaator Leiburis töötades on teadmine sellest, et minu enda kätega loodud röstsaiu sööb suur hulk inimesi nii Põhjamaades kui ka kogu Baltikumis. See on äärmiselt väärikas väljakutse,"
Irina Novik
Operaator
"Tean, et Leiburis on minule tagatud stabiilne töökoht ka muutuvas maailmas, see loob turvatunde homse osas."
Petro Dobõš
Vahetuse juhataja
"Leiburis töötamise juures meeldivad mulle väljakutsed ning võimalus omandada uusi teadmisi."
Roman Dombrovski
Transporttöötaja
"Leiburis töötamise juures hindan kõige enam stabiilsust ja antud lubadustest kinnipidamist."
Kristel Pahv
Võtmekliendi müügijuht
"Leibur on kogu aeg arengus ja see hoiab ka mind tegevuses. Siin ei hakka kunagi igav"
Karl Erik Sahtel
IT spetsialist
"Töökaaslased Leiburis on professionaalsed ja mõistvad, peegeldades ettevõtte väärtusi. Minu jaoks on oluline ka tööandja paindlikkus ning töö ja eraelu tasakaal. Seda kõike Leibur mulle pakub."
Angelika Kärber
Baltikumi kvaliteedi ja tootmise projektijuht
"Pagaritööstus on huvitavam, kui võiks arvata. Iga päev on täis põnevaid väljakutseid. Kuulumine rahvusvahelisse kontserni annab mulle võimaluse teha koostööd kolleegidega teistest riikidest ning jaga"
Erik Peet
Logistikajuht
"Hindan Leiburis ühtset meeskonnatööd ja avatud suhtlust ning võimalust panustada igapäevaselt värske leiva-saia jõudmisse inimeste toidulauale."
Darren McNeil
HR Business Partner, UK
"I enjoy working with a diverse and dynamic workforce, our people engage with the business and enjoy what they do. Unibake has a passion for attracting and developing the best individuals."
Egija Klavina
Lead Buyer, UK
"I believe that hard work always ‘pays off’ and its valued in Lantmännen. There’s many opportunities to be involved in new things and the business supports this, if you want it."
Dave Gravestock
General Manager, Bedford
"My own story, from Packing Leader to General Manager, shows Lantmännen invest in their staff and give fantastic opportunity to grow, develop and apply for promotion opportunities."
Mohammad Nisar
Shift Manager, Milton Keynes
"We have great teams in Lantmännen Unibake. We all support each other through the good time and the more difficult times. We enjoy coming into work and are proud of what we do!"
Piret Riik
Key Account Manager, Estonia
"We operate in three different countries in the Baltics, and in three different cultures. Despite this we have been able to build a strong team that operates as one. I am very proud of that."
Ville Teelahti
Bakery Supervisor in Petikko
"I remember my first days in Unibake Finland Frozen. I quite quickly noticed that the hierarchy here is very flat. I can tell my manager and his manager things as they are."

About the company

Lantmännen Unibake is a leading global bakery company within the Lantmännen Group. With expertise in bakery products for food service and retail, we serve consumers around the clock and across the world every day. The aim is to make bread and pastry a profitable business for our customers through tasty, high-quality products and innovative solutions and based on a sustainable mind-set and excellent food safety standards. Headquartered in Copenhagen, Denmark, Lantmännen Unibake operates modern bakeries around the world and has sales in more than 60 countries. The brand portfolio comprises a range of well-established B2B and BtC brands e.g. Schulstad Bakery Solutions, Schulstad, Bonjour, Vaasan, Pastridor and Hatting. Lantmännen Unibake has a turnover of EUR 1.2 billion and employs more than 6,000 people in 20+ countries. Appetite for more? Visit us at www.lantmannen-unibake.com


plupp5 reasons you'll be glad you chose us

#1It goes right. Right from the start. New people start at Lantmännen Unibake every day. We’re used to creating the right beginning, right from day one. We’re ready for you.

#2Baking is a people business. Lantmännen Unibake has flour on its hands and people at its heart. The whole process of making everyday products takes team work, open-ness and mutual respect.

#3It's a group thing. Working for a global business is different. You feel connected to something bigger. Your team has a higher purpose. Ripples turn into waves.

#4It's about baking the future. We are taking baking further. Not just geographically but in terms of innovation. We have a proud heritage but we want to explore new products, markets and opportunities.

#5Diversity is a reality. Not an ambition. Not only are we global, we hire a multitude of nationalities. At the moment, your future colleagues come from more than 40 countries.

#1Es funktioniert. Gleich von Anfang an. Bei Lantmännen Unibake beginnen täglich neue Menschen. Wir sind es gewohnt, gleich vom ersten Tag an den richtigen Start zu schaffen. Werden Sie Teil unserer globalen Familie.

#2Backen ist eines der ältesten Handwerke der Menschheit, von Menschen für Menschen. Wir bei Lantmännen Unibake haben Mehl an den Händen und Leidenschaft im Herzen. Der gesamte Prozess der Herstellung von Produkten des täglichen Bedarfs erfordert Teamarbeit, Offenheit und gegenseitigen Respekt.

#3Es ist eine Sache der Gemeinschaft. Für ein globales Unternehmen zu arbeiten, ist etwas Besonderes. Man fühlt sich mit etwas Größerem verbunden. Dein Team hat ein höheres Ziel. Kleine Taten erzielen eine große Wirkung.

#4Wir backen die Zukunft. Wir bringen das Backen weiter voran. Nicht nur im geografischen, sondern auch im innovativen Sinne. Wir sind stolz, dass wir Teil einer Geschichte sind, die so alt ist wie die Menschheit selbst. Unsere Traditionen verbinden wir mit den Lifestyle-Trends von heute und erkunden kontinuierlich neue Produkte, Märkte und Möglichke

#5Vielfalt ist bei uns Realität. Kein Ziel. Wir sind nicht nur global, sondern auch multikulturell. Wir haben alle unsere eigene Geschichte, Fähigkeiten und Erfahrungen - wir sind alle einzigartig, wir arbeiten alle zusammen – derzeit kommen Ihre zukünftigen Kollegen aus mehr als 40 Ländern.

#1Stabiilne sissetulek ja boonus

#2Väljaõpe ja täiendkoolitused kohapeal

#3Ettevõttesisesed arenguvõimalused

#4Spordikompensatsioon

#5Lisapuhkus ning ettevõttesisesed hüved ja toetused

#1Töö rahvusvahelises organisatsioonis

#2Kaugtöö võimalus

#3Ettevõttesisesed arenguvõimalused

#4Investeerime töötajate heaolusse ja arengusse

#5Lisapuhkus ning ettevõttesisesed hüved ja soodustused

Viola Baldoni | Contact Person

I'm interested
Lantmännen Unibake

København
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