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Head of Performance Marketing

  • Applications are considered on a rolling basis
  • Hägersten +1 more
  • Applications are considered on a rolling basis
  • Hägersten +1 more

Pierce, Europe's leading online retailer for gear and accessories within Motorcycles and Snowmobiles, are looking for a Head of Performance Marketing to join the Sales & Marketing team.

Pierce is a rapidly growing company, committed to offer a state-of-the-art shopping experience to our passionate customers through our online stores 24MX, XLMOTO and Sledstore. We have a local online presence in 16 European markets and two shops for the rest of the world that provides our customers with a huge range of products and an extraordinary level of service.

In the role as Head of Performance Marketing you will be responsible for driving sales and profitability in direct response oriented sales channels such as Paid Search, Paid Social, Display, Video and Organic Search.

You will continuously develop our capabilities in performance marketing with the goal to continue doing best in class performance marketing. You will lead the performance marketing team and develop its team members.

To thrive in this role we believe you are a tech-savvy performance marketeer with a wide skill set of channels and platforms but with extra love for the SEM and SEO channels. You like executing ideas yourself as much as you like seeing team members executing your plans.

Key responsibilities

  • Define direction and drive projects that will enable sales and sales profit growth via paid (SEM, Paid Social, Display and Video) and organic channels
  • Own sales and marketing investment budget for paid and organic search
  • Manage weekly team delivery and priorities
  • People manager for Performance Marketing team
  • Set and align objectives and key results within the team
  • Provide inputs for commercial budget planning

Who are you?
A tech-savvy performance marketeer with love for driving commercial results within Online retail. You take responsibility and have a high analytical and goal-oriented approach and are able to translate ideas to concrete use cases and deliverables. You are able to execute complex initiatives and proactively respond to issues in an innovative yet structured way.

You get energy from collaborating across functions (internally and externally) and understand that WE are stronger than ME. You feel comfortable communicating on all levels of an organization and are adopting your communication to the audience.

Your personality

  • Tech-savvy with a strong business mindset
  • Result oriented and always looking for opportunities to improve performance
  • Self-leading, accountable and structured
  • True interest for using technology to create business value
  • Proactive ways-of-working, taking own initiatives, provide recommendations for improvement
  • Interest in people development and leadership

Skills and experience

  • 5+ years executing and managing performance marketing strategies preferably in highly automated contexts

  • 3+ years experience in B2C e-commerce

  • Strong communication skills sharing strategy with business stakeholders and breaking it down to operational team;

  • Strong understanding for what role Automation and technology can play to improve SEM and SEO

  • Previous experience leading marketing teams

  • Strong understanding of paid advertising auction

  • Good understanding of how organic search works

  • Ability to budget/forecast marketing channel sales and costs;

  • Ability to drive analysis work for marketing channels and identify cause-effect relationships

  • Proven experience managing both technical and non technical projects in cross-functional team environment

  • Experience in web analytic software such as Google Analytics

Bonus experience

  • Experience in Marketing Tech development
  • Experience from Motorcycle, Motocross or Snowmobile business

Work with great people

James Duff
Content & Brand Design Manager
"Pierce has a very welcoming, lively, diverse, engaging and high paced work environment."
Patricia Rancel
Region Manager Central
"The best value of Pierce is the employees. It's not just about working hard, but also about working with the best attitude."
Krystian Abraszkiewicz
Junior Software Developer
"Pierce is an agile company that quickly adjusts to various situations. It dares to try new approaches and values adaptability."
Olga Karpiarz
Team Leader CD Planning
"Corporation in the best meaning - takes care of an employee in a family way and provides development possibilities, supervisor support as well as wide profit package."
Linda Junghanss
Team Leader DACH
"Working for Pierce means working in a fast-changing and growing work environment. One can learn a lot from that while working with a very diverse and international team."

Great Place to Work

  • International work atmosphere & amazing teamwork

  • After Work activities

  • Company sponsored sports events

  • Discount on company products

  • Competitive benefits

  • Opportunities for personal and professional growth

About the company

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.

During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.

2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.

2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.

2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.

2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.

2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.

2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.

2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com

2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.

2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience

2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq

2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.

TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).

Göran Sällvin | Contact Person

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Pierce Group

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