TRIWA started in the spring of 2007 when four friends sat down in a crowded Stockholm restaurant. As the evening wore on they began to notice other diners looking at their smart phones for the time. Their mutual love for watches started a fruitful discussion based on this observation – if people were looking at their phones for time, what then could their favourite accessory offer? They started a project they called ‘transforming the industry of watches,’ which later became the foundation for their solution – their own watch brand called TRIWA. Since then the goal has been to get people to start looking at their wrists again, to enjoy good design and get the time as a bonus.

All TRIWA watches and accessories are born in our creative studio in Stockholm, where the city’s landscapes, architecture and people are the foundation for innovation. Each TRIWA product is a thoughtful mix of classic silhouettes, Swedish contemporary design and curated materials. With one eye on design, and the other on fashion, we create the products we want to wear ourselves. We like to think that TRIWA is a movement much like time itself – always evolving, never standing still.