Newbie is a lifestyle brand for the little ones we love. Discover clothing in Swedish design, made to last. When you glimpse the door to Newbie, a magic beautiful world of your most cherished moments come to light. A world where beauty is more than what meets the eye.
We believe that every time a Newbie garment is worn by a child, tender memories spring to life. Those first wobbly steps. When the tooth fairy came to visit. Memories you want to save like treasures for generations to come. All those memories are woven into the Newbie pieces hanging in your closet like timeless milestones. Ready for new memories to be made by little sisters and brothers.
Newbie was born in Gothenburg, Sweden in 2010 and has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide.
The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have 25 stores across Europe, including in UK, Sweden, Norway, Finland and Poland.
-Newbie was launched in 2010 with a very small collection for newborn babies
-The first Newbie store opened in 2014
-Newbie’s nostalgic styles are designed to outlast trends and span the seasons
-In 2020 newbie launched a Newbie woman collection
-Newbie makes new limited collections out of leftover fabrics; we call it Rescued fabrics collection
-100% of the cotton is organically grown and certified for both ecological and better social conditions
Available Jobs
Great Place to Work
You manage your own day-to-day work
We share values
We contribute through our differences
You can be yourself
We inspire each other to live sustainably
Your health and well-being are important
Newbie – a place to belong
We believe in life-long learning
We believe in a feedback culture
You can trust us!
