Paradiset was founded in 2015 when Johannes Cullberg established Scandinavia's first natural and organic grocery chain. We closed the stores in 2020 and realigned the focus to digital in order to reach a broader audience and increase our impact. The brand has continued to grow and is now stronger than ever with +120K social media followers.

Paradiset was selected as “one of the world's most promising impact startups” to join the Norrsken Impact Accelerator in the summer/fall of 2022. This means we will go through a very eventful and exciting sprint together with mentors, investors, and other entrepreneurs in the coming months.

It's now time for Paradiset to take the next step into the future and build a platform that increases reach through commercial partnerships and AI - while maintaining the same mission from the start: to democratize healthy eating.