Haglöfs

Born in Sweden. Engineered for nature.

For the greatest playground ever made Inspired by Wiktor Haglöf, who began this journey in 1914, we are a progressive outdoor performance brand from Sweden – dedicated to pushing the boundaries of our comfort zone and encouraging our community to do the same. All for the greatest playground ever made.

Coming from humble beginnings, our story has since evolved. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore.

Today, we explore with curiosity and a commitment to creating gear that will support anyone, anywhere, in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.

HaglöfsHaglöfs

Consumer FirstConsumers are at the heart of everything we do, driving us to exceed their expectations across all aspects of our business.

InnovationWe embrace creativity and technological advancements, pushing boundaries to continuously improve our products, services and operations. We continuously look for new, unique and better ways of doing things.

Performance drivenWe are committed to delivering high-quality products that perform exceptionally. We strive for results and excellence in everything we do as a company and a team.

CollaborativeWe believe in the power of working together, supporting our colleagues to create a positive environment where we achieve what is best for Haglöfs, our customers and employees.

ResponsibleWe take responsibility and operate with a strong business-mindset, honesty, and transparency in everything we do. We take ownership to drive success for Haglöfs.

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Haglöfs