
Born in Sweden. Engineered for nature.
At Haglöfs, we don’t believe in conquering nature. Instead, we believe in moving with it, growing through every step. Since 1914, we’ve engineered our gear to not only endure the elements, but to let you roam farther, wilder, freer – in the greatest playground ever made.
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Consumer FirstConsumers are at the heart of everything we do, driving us to exceed their expectations across all aspects of our business.
InnovationWe embrace creativity and technological advancements, pushing boundaries to continuously improve our products, services and operations. We continuously look for new, unique and better ways of doing things.
Performance drivenWe are committed to delivering high-quality products that perform exceptionally. We strive for results and excellence in everything we do as a company and a team.
CollaborativeWe believe in the power of working together, supporting our colleagues to create a positive environment where we achieve what is best for Haglöfs, our customers and employees.
ResponsibleWe take responsibility and operate with a strong business-mindset, honesty, and transparency in everything we do. We take ownership to drive success for Haglöfs.
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Hybrid working place