Pierce is the ecommerce company that has grown to become Europe’s biggest online retailer for gear and accessories within Motorcycles and Snowmobiles. We do this throughout Europe through our shops 24MX, XLmoto and SledStore. The company is in an amazing growth spurt, growing some 30% annually. At the beginning of 2009 we were a team of 4, today we are 400 international professionals, committed to giving our customers across 17 European markets a huge range of products and an extraordinary level of service.
Our turnover during 2019 was 120 MEUR, up over 30% from the year before. And 2020 is developing well. We continue our growth journey and, as a 'D-Award' finalist, we were recognized as one of the 3 best e-commerce companies in Sweden - something we are very proud of. In 2020 Pierce also received the Sweden's Best Managed Companies recognition, sponsored by the global audit firm Deloitte in cooperation with Nasdaq.
It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.
Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.
We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.
2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.
2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.
2013XLmoto launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.
2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.
2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of five football pitches.
2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.
2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com
2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.
2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience
2020Pierce has received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq
TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).
International work atmosphere & amazing teamwork
After Work activities
Company sponsored sports events
Discount on company products
Opportunities for personal and professional growth