Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to over 1.1 Million active riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.
The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the customer support is located in Barcelona, Spain. During 2020 Pierce had around 400 employees and net revenues exceeding SEK 1.5bn (€150MM). Pierce also hosts a very active social media community with over 1.3 million followers.
During 2020 Pierce was selected as one of ‘Sweden’s Best Managed Companies’ by Deloitte in partnership with Nasdaq and was recognized as a 'D-Award' finalist as a top-3 e-commerce player in Sweden. During 2021, Pierce concluded an IPO and listed its shares on Nasdaq Stockholm's main market.
It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.
Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.
We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.
2005All started in a garage with two MX enthusiasts who wanted to change the shopping experience for their follow petrolheads.
2009Pierce AB began with the launch of 24MX by 4 employees. Initial focus was on selling parts and equipment to the Motocross world.
2013XLMOTO launched with a special focus on onroad motorcycle equipment. At this point a European wide presence was already built with the focus on bigger markets.
2013SledStore went live with pow passion and endless trails. SledStore is a Mecca for the Nordic snowmobile fanatics.
2016Our own European distribution center, PDC, opened their gates and storage racks to offer our customers an even bigger range, quicker deliveries and excellent service. Over time it's grown to almost 40,000 SQM - the size of six football pitches.
2018Pierce announced the acquisition of MotoBuykers, a Spanish e-commerce motorcycle player, to strengthen its footprint in southern Europe.
2019Pierce opened up for sales outside Europe on our global sites 24mx.com and xlmoto.com
2020Pierce was recognized as one of the three best eCommerce companies in Sweden with the nomination as 'D-Award' finalist.
2020Pierce rolled out a new state-of-the-art ecommerce platform to further strengthen the customer experience
2020Pierce received the Sweden’s Best Managed Companies recognition, sponsored by Deloitte in cooperation with Nasdaq
2021Pierce completed an IPO and listed its shares on Nasdaq Stockholm's main market.
TodayWe have a local presence in 17 European markets with 400 employees, 5 offices in Sweden (Stockholm and Åre), Spain (Barcelona), and Poland (Szczecin).
International work atmosphere & amazing teamwork
After Work activities
Company sponsored sports events
Discount on company products
Opportunities for personal and professional growth