Deliberate PR uses news-powered PR to bring the very smartest Scandinavian and European tech and cultural concepts to the UK (and wider English-speaking world).

Based in London's Notting Hill, Deliberate PR also represents some of the UK's most interesting retail and cultural organisations.

Established in 2007, we are a media relations agency with an unashamedly intellectual and creative mindset: specialising in establishing its clients as genuinely newsworthy, and devising SEO-friendly initiatives with integral online components which set the print and online news agenda, find multiple blog and social media pick-up, and legitimately drive potential consumers to our clients’ websites.

Deliberate PR uses the news momentum created by such initiatives to secure conventional PR opportunities, such as product reviews, client interviews, and general brand-building PR work.

Deliberate PR also provides reactive news support, turning pertinent stories within the news agenda to its clients’ advantages through the introduction of spokespersons, case studies, or relevant client statistics.