Apply to Head of Marketing Finland - Parental Leave at Lyko

Yay, so happy you’re here! 💄 Let’s start with you: having read the ad, which role (current or previous) has prepared you best for this one, and why? (Role, company and what you were responsible for)*

How have you worked with marketing budgets so far? (Pick the option that best describes you)*

I've owned the budget - set it, allocated it across channels and been accountable for the results I've managed a budget someone else set - planned and spent it within a given frame I've followed up and reported on a budget, but someone else made the calls Not yet - but I'm eager to learn!

Tell us about a campaign or activation you led that built brand awareness AND drove sales. How did you measure it, and what would you do differently today?*

How have you worked with global or HQ campaigns so far? (Pick the option that best describes you)*

I've owned the local version - adapted global campaigns for my market and pushed back on HQ when needed I've executed global campaigns locally, but with limited room to change them I've been on the HQ side, creating campaigns for several markets I haven't worked with global campaigns yet

Global consistency or local relevance - it’s always a balance. When do you push for a local adaptation, and when do you let the global campaign run as it is? Give us a quick example.*

In which industries have you gained your marketing experience?*

Beauty E-commerce FMCG Fashion and lifestyle Other consumer brands None of the above

Which languages are you fluent in? (Select all that apply)*

Finnish English Swedish Other

Do you have experience from working in a cross-functional position with both internal and external stakeholders?*

Yes To some extent yes, but very little No, unfortunately not

What leadership experience do you have? (Pick the option that best describes you)*

I've led a team with full people responsibility - goals, development, salary talks and the tough conversations I've led a team day-to-day, but someone else had the formal people responsibility I've led projects or cross-functional groups, but not a team of my own Not yet - but I'm ready to take the step!

Do you have any education that may be relevant to the position or that has given you a start to your toolbox? What kind?

What are your salary expectations (approximately)? (Yes, it is very early to ask this question, but we know that there are big differences in pay and – with a focus on objective recruitment – we'd rather ask than make assumptions).*

Lastly, we would like to know - would you be able to start in jan 2027 or 1st of Febraury 2027 at the latest?*

Yes, I'm flexible regarding the start date Yes, but 1st of February would only work for me Later / To be discussed

Alright, we're almost at the finish line! Anything else you'd like to add? The stage is yours! 💫