Apply to CRM & Loyalty Manager at Lyko

Yay, I'm so happy you are here! Let's start with a couple of fast and easy questions. First of all, what do you currently do for a living? (employment, position, company) 💄*

Which of your previous roles best reflects the kind of work described in this job ad? Please describe the role and your main responsibilities.*

Do you have any education that may be relevant to the position or that has given you a start to your toolbox? What kind?*

How many years have you worked with CRM or lifecycle marketing in e-commerce or retail?*

0–2 3–4 5–7 8+

Which enterprise marketing automation or CDP platforms have you worked hands-on in? For each, describe what you did in it and for how long.*

Have you worked with a loyalty or membership program? Describe the program and your role in it, e.g. design or measurement.*

Which markets and channels (e.g. email, SMS, push) have you worked across?*

Describe a CRM framework or contact strategy you set up. How did you decide who gets contacted, when and how often (e.g. message priority, frequency caps), and what impact did it have?*

How did you measure whether a loyalty program actually changed customer behavior? What did you find?*

Describe how you set up or improved a testing approach in CRM. Then tell us about a test that failed, and what changed afterwards.*

Describe a time you had to change a stakeholder’s mind, how did you do it?*

Trade and retail both want to reach the same customers at the same time. What principles would you set up to decide what happens?*

How's your written and spoken Swedish?*

Native Fluent Good Basic Don't speak or write Swedish

How's your written and spoken English?*

Native Fluent Good Basic Don't speak or write Swedish

What are your salary expectations (approximately)? (Yes, it is very early to ask this question, but we know that there are big differences in pay and – with a focus on objective recruitment – we rather ask than make assumptions).*

The most important thing for us is to find the right fit for the role. With that said, when would you be able to start if offered the position?*

Immediately Within 1 month In 1–2 months Later / To be discussed

Are you currently or have you previously been employed at Lyko?*

Yes, I currently work at Lyko Yes, I have previously worked at Lyko No, not yet

Great, we're almost done! But before we finish—one last thing. Out of curiosity: what was it that caught your interest in the position? Give us a few words, please!*

Of course, you should have the chance to ask your questions too! Is there anything that feels unclear or particularly important for you to know in the next step? Or perhaps something you'd like to add before we wrap up? The stage is yours! 💫