Apply to Paid Social Manager at Lyko

Yay, I'm so happy you are here! Let's start with a couple of fast and easy questions. First of all, what do you currently do for a living? (employment, position, company) 💄*

Which best describes the level of ownership you've had in your most recent Paid Social role?*

Executing campaigns within a strategy set by someone else Owning day-to-day optimization and reporting for the channel Setting strategy and direction for Paid Social across one or more markets Owning channel strategy, budget allocation, and the technical/data framework behind it None of the above

Briefly describe your current (or most recent) Paid Social role - what you owned, what you didn't, and who else was involved in the channel.*

How would you describe your experience with feed management and automation tools (e.g. Smartly.io, Channable, or similar) for Paid Social at scale?*

Limited - I rely on others to set this up and run it I work in these tools day-to-day but haven't designed the setup I have hands-on experience designing feeds and automation logic for DPA at scale I have led the design and rollout of feed and automation architecture across markets and platforms

Which markets have you managed Paid Social in?*

Sweden only Multiple Nordic markets (Sweden, Norway, Denmark, Finland) Nordics + selected European markets International / global scope (8+ markets across multiple regions)

Tell us briefly how you decide where your Paid Social budget goes — across platforms, markets, and the brand/performance split. What frameworks or signals drive your allocation choices?*

Describe a piece of Paid Social infrastructure - feeds, tracking, automation, data flow, attribution — that you built or significantly changed. What problem were you solving, what did you actually do, and what did it unlock?*

Tell us about a time you backed a creative direction the data didn't support or that someone else disagreed with. What was your reasoning, and what happened?*

Platform algorithms and automated bidding do a lot of the optimization work today. In your view, what is the senior specialist's job when the algorithm is making the decisions?*

Approximately what are your salary expectations for this role? We know it’s an early question 😊 But rather than assuming how your expectations align with our internal salary structure and evaluation of the role, we prefer to ask openly.*

Do you have any education that may be relevant to the position or that has given you a start to your toolbox? What kind?*

Are you currently or have you previously been employed at Lyko?*

Yes, I currently work at Lyko Yes, I have previously worked at Lyko No, not yet

Of course, you should have the chance to ask your questions too! Is there anything that feels unclear or particularly important for you to know in the next step? Or perhaps something you'd like to add before we wrap up? The stage is yours! 💫