Apply to Paid Search Manager at Lyko

Yay, I'm so happy you are here! Let's start with a couple of fast and easy questions. First of all, what do you currently do for a living? (employment, position, company) 💄*

Which best describes the level of ownership you've had previously?*

Executing campaigns within a strategy set by someone else Owning day-to-day optimization and reporting for the channel Setting strategy and direction for Paid Search across one or more markets Owning channel strategy, budget allocation, and the technical/data framework behind it None of the above

Briefly describe your current (or most recent) Paid Search role - what you owned, what you didn't, and who else was involved in the channel.*

How would you describe your experience with BigQuery/Google Cloud Platform in a marketing context?*

I have used dashboards or reports built on top of BigQuery, but not built them myself I can write SQL and work directly in BigQuery to pull, analyze, and structure marketing data I have designed and owned data flow architecture between ad platforms and cloud environments I have not worked with BigQuery/GCP

Briefly describe a concrete task or problem you've solved using BigQuery or GCP in a marketing context.

How would you describe your experience with privacy-first tracking (server-side tagging, Consent Mode, CAPI, Google Tag Gateway)?*

Limited — I rely on others to set this up I understand the concepts and can brief a developer or analyst I have hands-on experience implementing or troubleshooting server-side setups I have led the design and rollout of server-side / privacy-first tracking across markets

Which markets have you managed Paid Search in?*

Sweden only Multiple Nordic markets (Sweden, Norway, Denmark, Finland) Nordics + selected European markets International/global scope

Tell us briefly how you decide where your Paid Search budget goes - what frameworks or signals drive your allocation choices?*

Describe a piece of Paid Search infrastructure that you built or significantly changed. What problem were you solving and what did you actually do?*

Forecasting is central to this role. Walk us through a prediction you've made for a Paid Search initiative - what inputs you used, how accurate it was, and what you learned.*

Do you have any education that may be relevant to the position or that has given you a start to your toolbox? What kind?*

Are you currently or have you previously been employed at Lyko?*

Yes, I currently work at Lyko Yes, I have previously worked at Lyko No, not yet

Approximately what are your salary expectations for this role? We know it’s an early question 😊 But rather than assuming how your expectations align with our internal salary structure and evaluation of the role, we prefer to ask openly.*

When would you be able to start, if offered the position?*

Within 1 month Within 2 months Within 3 months Later / To be discussed

Of course, you should have the chance to ask your questions too! Is there anything that feels unclear or particularly important for you to know in the next step? Or perhaps something you'd like to add before we wrap up? The stage is yours! 💫